Loyalty Program Software

Smile.io vs Yotpo

Compare Smile.io and Yotpo side-by-side. See feature differences and pricing in the Loyalty Program Software category.

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Pricing: Free up to 200 orders/mo; Essential $15/mo, Standard $79/mo, Growth $199/mo adds VIP tiers, Plus $999/mo billed annually, Enterprise on request (USD, Sept 2026)

Smile.io is a loyalty and referral app for Shopify and BigCommerce stores: points, VIP tiers and refer-a-friend rewards, with a permanent free plan.

13 /17 features Full profile

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Yotpo

by Yotpo

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Pricing: Priced by monthly orders, no annual toggle; Reviews from $59/mo at 250 orders, Loyalty free or $199/mo at 500, the two bundled from $368/mo; Premium, Enterprise and Discover custom

Yotpo is an ecommerce retention platform for Shopify and BigCommerce brands: product reviews and UGC, points and VIP loyalty, and refer-a-friend rewards.

15 /17 features Full profile

Feature Comparison

Loyalty Program Software features side-by-side

Feature	Smile.io 13/17 features	Yotpo 15/17 features
Points for purchases and actions Earning rules for orders, signups, reviews, social follows and other actions.	Yes	Yes
VIP tiers Tiers with their own perks, reached by spend or points, rolling or calendar-based.	Yes	Yes
Free product and free shipping rewards Rewards beyond a discount code, such as a product or free shipping.	Yes	Yes
Embedded loyalty on product pages Shows points to earn and rewards on product and cart pages.	Yes	Yes
Hosted loyalty page A branded page explaining how to earn and redeem.	Yes	Yes
Refer-a-friend rewards Referral rewards run inside the loyalty program with links or codes.	Yes	Yes
In-store POS integration Earns and redeems at the point of sale, at one or many locations.	Yes	Yes
Bonus points campaigns Scheduled multipliers such as double-points weekends.	Yes	Yes
Loyalty challenges Time-boxed challenges with rewards for completing a set of actions.	No	No
Paid loyalty membership A paid tier with premium benefits, billed once or recurring.	No	Yes
Loyalty events to email and SMS tools Sends points, rewards and tier events to Klaviyo, Mailchimp or an SMS tool for messaging.	Yes	Yes
Multi-language loyalty widgets Translates the widgets and page into the shopper's language.	Yes	No
Loyalty ROI reporting Reports repeat purchase rate, redemption and revenue from members against non-members.	Yes	Yes
Loyalty API and headless widgets An API and headless components for custom storefronts and apps.	Yes	Yes
Points expiry rules Expires points after a set period with reminders.	Yes	Yes
Multi-store programs One program shared across several stores or brands.	No	Yes
Apple and Google Wallet passes Issues a digital loyalty card to Apple Wallet and Google Wallet.	No	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

Smile.io 13/17 features

Points for purchases and actions: Yes
VIP tiers: Yes
Free product and free shipping rewards: Yes
Embedded loyalty on product pages: Yes
Hosted loyalty page: Yes
Refer-a-friend rewards: Yes
In-store POS integration: Yes
Bonus points campaigns: Yes
Loyalty challenges: No
Paid loyalty membership: No
Loyalty events to email and SMS tools: Yes
Multi-language loyalty widgets: Yes
Loyalty ROI reporting: Yes
Loyalty API and headless widgets: Yes
Points expiry rules: Yes
Multi-store programs: No
Apple and Google Wallet passes: No

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Yotpo 15/17 features

Points for purchases and actions: Yes
VIP tiers: Yes
Free product and free shipping rewards: Yes
Embedded loyalty on product pages: Yes
Hosted loyalty page: Yes
Refer-a-friend rewards: Yes
In-store POS integration: Yes
Bonus points campaigns: Yes
Loyalty challenges: No
Paid loyalty membership: Yes
Loyalty events to email and SMS tools: Yes
Multi-language loyalty widgets: No
Loyalty ROI reporting: Yes
Loyalty API and headless widgets: Yes
Points expiry rules: Yes
Multi-store programs: Yes
Apple and Google Wallet passes: Yes

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Pricing

Smile.io

Free up to 200 orders/mo; Essential $15/mo, Standard $79/mo, Growth $199/mo adds VIP tiers, Plus $999/mo billed annually, Enterprise on request (USD, Sept 2026)

View plans

Yotpo

Priced by monthly orders, no annual toggle; Reviews from $59/mo at 250 orders, Loyalty free or $199/mo at 500, the two bundled from $368/mo; Premium, Enterprise and Discover custom

View plans

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