MoEngage and OneSignal are push notification platforms for marketers and developers who message app and website users. MoEngage is built for consumer brands that want analytics and campaigns in one tool. OneSignal began as a push service and is aimed at developers. Lifecycle and CRM marketers at app-heavy brands suit MoEngage, while app publishers and developer-led teams suit OneSignal.
by MoEngage
Pricing: No public price list: every tier is quoted by sales. Active users count once a calendar month; email inbox previews are capped at 10 a month.
MoEngage is a customer engagement platform for consumer apps: cross-channel journeys, push, email, SMS and in-app messaging, priced by sales quote only.
by OneSignal
Pricing: Free up to 1,000 mobile MAU and 10,000 web push per send; Growth $19/mo plus $0.012 per mobile MAU and $0.004 per web subscriber (about $139 at 10,000 MAU); Professional and Enterprise on request.
OneSignal is push notifications for apps and websites with in-app messages, email, SMS and Journeys in one platform, with a free tier and usage-based pricing.
Push Notification Software features side-by-side
No public price list: every tier is quoted by sales. Active users count once a calendar month; email inbox previews are capped at 10 a month.
Free up to 1,000 mobile MAU and 10,000 web push per send; Growth $19/mo plus $0.012 per mobile MAU and $0.004 per web subscriber (about $139 at 10,000 MAU); Professional and Enterprise on request.
Choose MoEngage if you run lifecycle marketing for a consumer brand with its own iOS and Android apps. Choose OneSignal if you are a developer-led team that ships an app and wants push running quickly. OneSignal starts with a free plan, then paid plans billed by the month, and higher plans sold by quote.
A marketer who wants analytics and campaigns in one tool is the person MoEngage serves. It holds a slice of customers back in control groups, so lift can be measured against them. A journey can branch on what a customer did at the previous step, and app and site events become funnels and path analysis. The tool pays off most for brands that run their own mobile apps.
OneSignal serves teams shipping an app, and the developers on those teams, and it still leads with push. It offers styled subscription prompts on a website, triggered by delay, scroll depth or exit. Every plan lets the API send without a cap on volume. Frequency capping sits on the top tier, and advanced analytics begin on the higher plans.
MoEngage's users praise an interface that is clear and quick to learn, and they value one place for audiences, analytics and reports. They complain that the platform is slow to load and that delivery rates look low. OneSignal's reviewers like quick setup, well-documented SDKs and a free plan that covers small apps. They find the jump to paid plans steep, and some describe support as slow.
MoEngage describes a luxury jewelry retailer that wanted app retention and online sales. The retailer joined WhatsApp, push and email in one journey with messages on its own site and app. The jeweler's weekly retention grew stronger. One OneSignal customer, an online wine retailer with an app, sends push to its shoppers with segmentation by location and automated birthday offers. A meaningful share of its total revenue now comes from app push notifications.
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