Product Analytics Software

Mixpanel vs Whatfix

Compare Mixpanel and Whatfix side-by-side. See feature differences and pricing in the Product Analytics Software category.

Mixpanel

by Mixpanel

No reviews yet

Pricing: Free plan up to 1M events a month; Growth priced on event volume, $140 a month billed monthly or $120 billed annually at 18M events a year; Enterprise quoted.

Mixpanel is product analytics software for web and mobile teams: funnels, retention, session replay and experiments, free up to 1M events a month.

16 /17 features Full profile

Whatfix

by Whatfix

No reviews yet

Pricing: Quote only: a flat fee plus user licenses (total users for employee apps, monthly active users for customer apps). Product Analytics Standard comes with any DAP Web & Desktop plan.

Whatfix is a digital adoption platform with product analytics and Mirror simulation training, for enterprise application owners. Sold by quote only.

8 /17 features Full profile

Feature Comparison

Product Analytics Software features side-by-side

Feature	Mixpanel 16/17 features	Whatfix 8/17 features
Funnel conversion analysis Multi-step funnels report conversion and drop-off per step and the time taken between steps.	Yes	Yes
Retention and cohort curves Charts show how many users return in the days or weeks after a starting event.	Yes	No
User path and journey analysis The sequence of events users take before and after a chosen step is visualized as a flow.	Yes	Yes
Behavioral cohorts by event history User segments are defined from what users did and reused across reports and destinations.	Yes	Yes
Autocapture of clicks and pageviews Front-end interactions are collected without hand-instrumenting each event in code.	Yes	Yes
Tracking plan with schema enforcement Expected events and properties are defined and incoming data that breaks the schema is flagged.	Yes	No
Session replay attached to product events Recordings of the sessions behind any funnel step or cohort open from the report.	Yes	Yes
Warehouse-native event import and export Events load from and export to Snowflake, BigQuery, Redshift or Databricks on a schedule.	Yes	No
Account-level group analytics Behavior is analyzed by company, workspace or team rather than only by individual user.	Yes	No
Built-in experiments with feature flags Feature flags ship experiments and the results read in the same tool as the analytics.	Yes	No
Alerts on product metric changes A notification fires when a tracked metric moves past a threshold or an anomaly is detected.	Yes	No
In-app guides and surveys Surveys or walkthroughs trigger for a cohort inside the product and feed back into the data.	No	Yes
Native SDKs for web, iOS and Android Official libraries exist for the browser and both mobile platforms, with server-side SDKs too.	Yes	No
Identity resolution across devices Anonymous and logged-in activity from several devices merges into one user profile.	Yes	Yes
Cohort sync to marketing and ad tools Segments push to email, advertising and CRM destinations on a schedule or in real time.	Yes	No
EU data residency option Event data can be stored and processed in an EU region for the whole project.	Yes	Yes
Free tier with monthly event allowance A no-cost plan includes a fixed monthly event volume with core reports, without a trial expiry.	Yes	No
Overall Rating	No reviews yet	No reviews yet

Mixpanel 16/17 features

Funnel conversion analysis: Yes
Retention and cohort curves: Yes
User path and journey analysis: Yes
Behavioral cohorts by event history: Yes
Autocapture of clicks and pageviews: Yes
Tracking plan with schema enforcement: Yes
Session replay attached to product events: Yes
Warehouse-native event import and export: Yes
Account-level group analytics: Yes
Built-in experiments with feature flags: Yes
Alerts on product metric changes: Yes
In-app guides and surveys: No
Native SDKs for web, iOS and Android: Yes
Identity resolution across devices: Yes
Cohort sync to marketing and ad tools: Yes
EU data residency option: Yes
Free tier with monthly event allowance: Yes

No reviews yet

Whatfix 8/17 features

Funnel conversion analysis: Yes
Retention and cohort curves: No
User path and journey analysis: Yes
Behavioral cohorts by event history: Yes
Autocapture of clicks and pageviews: Yes
Tracking plan with schema enforcement: No
Session replay attached to product events: Yes
Warehouse-native event import and export: No
Account-level group analytics: No
Built-in experiments with feature flags: No
Alerts on product metric changes: No
In-app guides and surveys: Yes
Native SDKs for web, iOS and Android: No
Identity resolution across devices: Yes
Cohort sync to marketing and ad tools: No
EU data residency option: Yes
Free tier with monthly event allowance: No

No reviews yet

Pricing

Mixpanel

Free plan up to 1M events a month; Growth priced on event volume, $140 a month billed monthly or $120 billed annually at 18M events a year; Enterprise quoted.

See all plans

Whatfix

Quote only: a flat fee plus user licenses (total users for employee apps, monthly active users for customer apps). Product Analytics Standard comes with any DAP Web & Desktop plan.

See all plans

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