Supply-Side Platforms (SSP)

Google Ad Manager vs OpenX

Compare Google Ad Manager and OpenX side-by-side. See feature differences and pricing in the Supply-Side Platforms (SSP) category.

Google Ad Manager

by Google

No reviews yet

Pricing: No charge up to 90M to 200M monthly impressions depending on country, 800,000 for video; past that and for Ad Manager 360, Google quotes through sales.

Google Ad Manager is Google's ad server and supply-side platform for publishers who sell their own ad space. Prebid trafficking is web display only.

15 /17 features Full profile

OpenX

by OpenX

No reviews yet

Pricing: Quote only. Each part, from OpenXSelect to OpenXExchange, is sold by the OpenX sales team after a demo request, with no self-serve signup.

OpenX is a supply-side platform (SSP) for publishers and ad buyers, with header bidding, curated deal packages and exchange APIs, sold by demo and quote.

8 /17 features Full profile

Feature Comparison

Supply-Side Platforms (SSP) features side-by-side

Feature	Google Ad Manager 15/17 features	OpenX 8/17 features
Header bidding wrapper support Integrates as a bidder in an open-source header bidding wrapper or supplies its own wrapper.	Yes	Yes
Server-side header bidding Runs the header auction on the server to reduce page latency and browser load.	Yes	Yes
Open auction and private marketplace deals Sells inventory through open real-time bidding and packages it into private marketplace deals.	Yes	Yes
Programmatic guaranteed deals Fixed-price reserved deals executed programmatically with a buyer's DSP.	Yes	No
Price floor management Sets static or dynamic floor prices per placement, buyer, geo or device.	Yes	Yes
Video, CTV and audio inventory support Sells in-stream video, CTV and audio impressions, not only display banners.	Yes	No
Mobile app inventory monetization Sells in-app impressions through an SDK or an app-ads.txt supported integration.	Yes	Yes
Ad quality and malvertising blocking Scans creatives and blocks malware, forced redirects or disallowed categories before serving.	Yes	Yes
Demand partner performance reporting Reports bid rate, win rate and CPM per buyer or DSP so demand can be compared.	Yes	No
Yield analytics by placement Reports fill rate, eCPM and revenue by ad unit, geo, device and demand source.	Yes	No
Curated marketplace packages Bundles inventory with data or context into packages that buyers activate by deal ID.	Yes	Yes
Publisher first-party data in the bid stream Passes publisher segments or IDs to buyers in bid requests for targeting.	Yes	No
ads.txt and sellers.json support Publishes authorized seller declarations so buyers can verify the supply path.	Yes	Yes
Published net payment terms States net payment days and the minimum payout on its site or in the publisher agreement.	Yes	No
Log-level auction data for publishers Exports impression-level auction logs so publishers can audit bids and clearing prices.	Yes	No
Invalid traffic filtering for publishers Blocks bot impressions before auction using an accredited invalid traffic partner.	No	No
Transparent take rate Discloses its fee as a fixed share of media cost on its site or in the publisher agreement.	No	No
Overall Rating	No reviews yet	No reviews yet

Google Ad Manager 15/17 features

Header bidding wrapper support: Yes
Server-side header bidding: Yes
Open auction and private marketplace deals: Yes
Programmatic guaranteed deals: Yes
Price floor management: Yes
Video, CTV and audio inventory support: Yes
Mobile app inventory monetization: Yes
Ad quality and malvertising blocking: Yes
Demand partner performance reporting: Yes
Yield analytics by placement: Yes
Curated marketplace packages: Yes
Publisher first-party data in the bid stream: Yes
ads.txt and sellers.json support: Yes
Published net payment terms: Yes
Log-level auction data for publishers: Yes
Invalid traffic filtering for publishers: No
Transparent take rate: No

No reviews yet

OpenX 8/17 features

Header bidding wrapper support: Yes
Server-side header bidding: Yes
Open auction and private marketplace deals: Yes
Programmatic guaranteed deals: No
Price floor management: Yes
Video, CTV and audio inventory support: No
Mobile app inventory monetization: Yes
Ad quality and malvertising blocking: Yes
Demand partner performance reporting: No
Yield analytics by placement: No
Curated marketplace packages: Yes
Publisher first-party data in the bid stream: No
ads.txt and sellers.json support: Yes
Published net payment terms: No
Log-level auction data for publishers: No
Invalid traffic filtering for publishers: No
Transparent take rate: No

No reviews yet

Pricing

Google Ad Manager

No charge up to 90M to 200M monthly impressions depending on country, 800,000 for video; past that and for Ad Manager 360, Google quotes through sales.

See all plans

OpenX

Quote only. Each part, from OpenXSelect to OpenXExchange, is sold by the OpenX sales team after a demo request, with no self-serve signup.

See all plans

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