SEO Tools

Frase vs Serpstat

Compare Frase and Serpstat side-by-side. See feature differences and pricing in the SEO Tools category.

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Pricing: Starter $49/mo month to month or $39/mo billed yearly; Scale $299/mo; Enterprise quoted. 7-day trial, no card.

Frase is SEO and GEO content software that audits, drafts and optimizes pages, then tracks citations in AI answers. Owned by Copysmith.

12 /17 features Full profile

Serpstat

by Serpstat

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Pricing: Individual $50 a month, Team $100, Team x2 $169, Agency $410; 7-day free trial.

Serpstat is an SEO platform for keyword research, daily rank tracking, backlink analysis and site audits, with its API from the Team plan up.

11 /17 features Full profile

Feature Comparison

SEO Tools features side-by-side

Feature	Frase 12/17 features	Serpstat 11/17 features
Keyword research database Search volume, difficulty and intent for keywords, from the vendor's own index.	Yes	Yes
Daily rank tracking Tracks positions every day per keyword, location and device.	No	Yes
Backlink analysis The vendor's own backlink index with referring domains, anchors and authority metrics.	Yes	Yes
Lost and new backlink alerts Alerts when a site gains or loses links.	Yes	No
Technical site audit Crawls a site for errors, indexability, structured data and Core Web Vitals issues.	Yes	Yes
Competitor keyword gap analysis Keywords competitors rank for that you do not.	No	Yes
On-page content optimization editor Scores a draft against the top-ranking pages and suggests terms and structure.	Yes	Yes
SERP feature tracking Tracks presence in featured snippets, People Also Ask, video and AI overviews.	No	Yes
AI search visibility tracking Tracks brand and page mentions in ChatGPT, Perplexity and Google AI answers.	Yes	No
Keyword clustering Groups keywords by SERP overlap into topics for one page each.	Yes	Yes
Search Console and Analytics integration Pulls Google Search Console and Analytics data into reports.	Yes	No
Link outreach management Prospecting, outreach and follow-up for link building inside the tool.	No	No
White-label SEO reports Branded, scheduled SEO reports for clients.	Yes	Yes
SEO data API Programmatic access to keyword, backlink and ranking data.	Yes	Yes
Log file analysis Parses server logs to show how search bots crawl the site.	No	No
Keyword cannibalization detection Finds pages competing for the same query.	Yes	No
Share of voice reporting Estimated share of search visibility against named competitors.	Yes	Yes
Overall Rating	No reviews yet	No reviews yet