Frase

Frase is SEO and GEO content software that audits, drafts and optimizes pages, then tracks citations in AI answers. Owned by Copysmith.

Frase is SEO and GEO content software for teams whose pages have to rank in Google and get cited in AI answers. It runs one loop end to end: research a topic, draft the page, optimize it against the live search results. Publishing and then tracking what search engines and AI assistants do with the page happen in the same place. Frase is wholly owned by Copysmith AI, Inc. The product keeps its own site, its own signup and its own pricing under the Frase name. Site Audit crawls a connected site and reports broken links, slow pages, missing meta tags and keyword cannibalization. Content Clusters groups existing pages into topics, and the research view carries keyword volume, difficulty and intent. The editor scores a draft for SEO and GEO, shows how the ranking pages structure their headings, and AI Rewrite reworks a highlighted sentence. Brand Voice builds a style profile from documents a team already has, and imported glossaries hold product terms steady across writers. AI Visibility tracks citations in ChatGPT, Perplexity, Gemini and Google AI answers, and scores Share of Voice against named competitors. Content Guard watches published pages and drafts revisions, and FraseCMS hosts finished posts with structured data and an llms.txt on every page. Frase suits solo SEOs and freelancers on a single site, in-house content teams at growing SMBs, and agencies and multi-site brands running the same loop across many domains. It fits teams whose reporting now has to cover AI answers as well as Google positions. It also fits teams that would otherwise stitch a research tool, a writing tool and a site auditor together. Enterprise buyers get white-label reports, a branded client portal, and SSO with SAML. Frase is bought as a plan rather than per seat: each tier includes a number of seats, and extra seats are priced on top. In daily use Frase sits between a keyword plan and a content management system. Writers work in the editor, editors approve the revisions Content Guard proposes, and analysts read the visibility and share of voice reports. It connects to Google Search Console and GA4 for performance data, to WordPress, Webflow, Sanity and Wix for publishing, and to Google Docs for import and export. Slack and Notion carry updates to the rest of the team, and a REST API with MCP support lets Claude or Cursor work the same data from outside the app. Frase Answers puts an answer engine on a team's own site, so the loop starts with the questions visitors are already asking.