CleverTap and OneSignal are tools for sending push notifications to the people who use a team's apps and websites. CleverTap is built around analytics and retention for consumer apps, with messaging on top. OneSignal is built around push delivery and the developers who wire it in. Consumer brands that track lifetime value suit CleverTap, while app publishers and studios that want to start small suit OneSignal.
by CleverTap
Pricing: Core from $85/mo at 5,000 MAU, scaling to $1,300 at 100,000 MAU; Pro and Ultimate on request
CleverTap is a customer engagement platform for consumer apps: analytics, segmentation, journeys and push, email, SMS and WhatsApp messaging in one account.
by OneSignal
Pricing: Free up to 1,000 mobile MAU and 10,000 web push per send; Growth $19/mo plus $0.012 per mobile MAU and $0.004 per web subscriber (about $139 at 10,000 MAU); Professional and Enterprise on request.
OneSignal is push notifications for apps and websites with in-app messages, email, SMS and Journeys in one platform, with a free tier and usage-based pricing.
Push Notification Software features side-by-side
Core from $85/mo at 5,000 MAU, scaling to $1,300 at 100,000 MAU; Pro and Ultimate on request
Free up to 1,000 mobile MAU and 10,000 web push per send; Growth $19/mo plus $0.012 per mobile MAU and $0.004 per web subscriber (about $139 at 10,000 MAU); Professional and Enterprise on request.
Choose CleverTap if you run a consumer app and want retention analytics and messaging in one account. Choose OneSignal if you are a developer or small publisher who wants to start on a free plan. CleverTap is bought through paid monthly plans, with higher plans quoted by sales. OneSignal starts free, then offers paid monthly plans and quoted higher plans.
A retention team watching users drift away needs to know who is about to leave. CleverTap predicts which users are likely to churn, so a team can act before they go. It also merges app and site behavior into a single user record and sorts users into groups by recency, frequency and spend. One limit is that WhatsApp messaging costs extra as a paid add-on on every plan.
OneSignal grew out of a push service and is made for app teams, and for the developers on them. It delivers at the same local time in each subscriber's zone, so a campaign lands at the same local hour everywhere. It also sends live lock-screen updates on iOS, and its API allows unlimited sends on every plan. A limit is that advanced analytics and exports begin only on the higher annual contracts.
CleverTap's users, in reviews from 2017 to 2026, like how easily it connects to their backend and mobile code, and call its targeting across several channels accurate. Support also draws praise as responsive. Complaints cover an unintuitive interface, dated documentation, and a price that rises with event volume. OneSignal's reviewers from 2018 to 2026 like the quick setup, the generous free plan and the well-documented SDKs. They complain about the big jump from free to paid, advanced features behind paid tiers, and support called slow.
CleverTap describes an online retailer of international luxury brands that runs engagement campaigns across many channels at scale, and revenue from its messaging channels rose sharply. The retailer also reports a clear average gain in click-through rate. One OneSignal customer, an online wine retailer, sends push with audience segmentation by location, and app push drives a share of its revenue. Personalization in web push also lifted the click-through rate.
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