Marketing Automation Software

AWeber vs Keap

Compare AWeber and Keap side-by-side. See feature differences and pricing in the Marketing Automation Software category.

AWeber

by AWeber

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Pricing: Free up to 500 subscribers; Lite from $15/mo, Plus from $30/mo at that size; Done For You setup $599 one time

AWeber is subscriber-priced email marketing for small businesses and creators: automations, landing pages, forms and checkout pages, with a free plan.

10 /21 features Full profile

Keap

by Thryv

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Pricing: One plan from $299/mo billed monthly, scaling with users and contacts; free trial, no free plan

Keap is CRM and marketing automation software for small businesses, sold as one plan with paid setup at signup. Thryv has owned it since 2024.

10 /21 features Full profile

Feature Comparison

Marketing Automation Software features side-by-side

Feature	AWeber 10/21 features	Keap 10/21 features
Free plan A permanent free tier for a small list, not only a time-limited trial.	Yes	No
Sales pipeline and deal tracking Deals, stages and a pipeline view inside the platform, included or as a paid add-on.	No	Yes
Lead scoring Contacts or deals scored automatically from behavior so sales can prioritise.	No	Yes
Landing page builder Hosted landing pages built and published inside the platform without a separate tool.	Yes	Yes
Mobile app push notifications Push messages to the brand's own iOS and Android app through vendor SDKs.	No	No
Product reviews Collects and displays product reviews as part of the platform, included or as a paid add-on.	No	No
SMS marketing Text message campaigns and automation steps, included or as a paid add-on.	No	Yes
WhatsApp messaging WhatsApp campaigns and automated messages, included or as a paid add-on.	No	No
Send-time optimization The platform picks each contact's send time from when they usually open.	No	No
A/B testing Split tests on campaigns or automation emails with a winner chosen automatically.	Yes	No
Transactional email Order confirmations, receipts and password resets sent from the same platform.	No	No
Website visitor tracking Page views and site events tied to a contact's profile for triggers and segments.	Yes	Yes
Visual workflow builder A drag-and-drop canvas for multi-step journeys with waits, branches and actions.	Yes	Yes
Revenue attribution Revenue and conversions tied back to the campaign or automation that drove them.	Yes	Yes
Predictive analytics Model-driven predictions such as churn risk, lifetime value or win probability.	No	No
Ad audience sync Push segments to Meta or Google Ads audiences for retargeting and exclusion.	No	No
Webhooks Send contact and event data to another system from inside an automation.	Yes	Yes
User roles and permissions Granular roles that limit what each team member can see and change.	Yes	Yes
Single sign-on SAML or IdP login for the whole team, included or on a higher plan.	No	No
Social media posting Schedule and publish posts to social networks from inside the platform.	Yes	No
AI marketing assistant An AI layer that drafts campaigns, suggests segments or proposes next actions.	Yes	Yes
Overall Rating	No reviews yet	No reviews yet