CRM Software

Attio vs Bigin

Compare Attio and Bigin side-by-side. See feature differences and pricing in the CRM Software category.

by Attio

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Pricing: Free for up to 3 seats; Plus $35 and Pro $79 a user a month billed annually ($44 and $99 billed monthly); Enterprise by quote.

Attio is a CRM for startups and scaling sales teams that model their own data with custom objects and AI workflows, sold per seat with a free tier.

14 /18 features Full profile

Bigin

by Zoho

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Pricing: Free plan for 1 user. Per user a month, billed yearly (monthly): Express US$7 (US$9), Premier US$12 (US$15), Bigin 360 US$18 (US$21). 15-day trial.

Bigin is Zoho's pipeline CRM for small businesses moving customer tracking off spreadsheets, with a free single-user plan and per-user paid editions.

13 /18 features Full profile

Feature Comparison

CRM Software features side-by-side

Feature	Attio 14/18 features	Bigin 13/18 features
Visual sales pipeline Deals move between stages on a drag-and-drop board or list view of every open opportunity.	Yes	Yes
Contact and company records Every person and organization has a record with custom fields, activity history and linked deals.	Yes	Yes
Two-way email sync with Gmail and Outlook Sent and received mail from a connected mailbox logs against the contact record automatically.	Yes	Yes
Calendar sync and booking links Meetings sync with Google or Microsoft 365 calendars and reps share a booking page for prospects.	No	Yes
Activity and task logging Calls, tasks and follow-ups are logged on records and assigned with due dates and reminders.	Yes	Yes
CRM workflow automation Rule-based triggers update fields, assign owners, create tasks or send email when a record changes.	Yes	Yes
Custom fields and objects Admins add fields to standard records and create new record types without writing code.	Yes	No
Lead capture web forms A form builder or embed code writes submissions straight into the CRM as new leads or contacts.	No	Yes
Weighted pipeline forecast Expected revenue is computed from deal value and stage probability, by period and by owner.	Yes	No
Custom reports and dashboards Users build reports on any field and pin them to dashboards without exporting to a spreadsheet.	Yes	No
Quotes generated from a deal A priced quote document is produced from the products on a deal record and sent to the customer.	No	No
Territory assignment rules Records are assigned to owners or teams automatically by geography, industry or another field.	No	Yes
Duplicate detection and merge The system flags duplicate contacts or companies and merges them while keeping the activity history.	Yes	Yes
Native mobile CRM app iOS and Android apps show records, log calls and activities and work from the phone in the field.	Yes	Yes
Role-based record permissions Roles and profiles control which records, fields and reports each user can view or edit.	Yes	Yes
CRM REST API and webhooks Records, activities and pipelines are readable and writable through a documented API with change webhooks.	Yes	Yes
Free CRM plan A no-cost tier with real users and records exists, not only a time-limited trial.	Yes	Yes
AI-generated record summaries The CRM writes a summary of a deal or contact history and suggests next steps from the activity log.	Yes	No
Overall Rating	No reviews yet	No reviews yet