Ad Servers & Ad Networks

AdPlugg vs Kevel

Compare AdPlugg and Kevel side-by-side. See feature differences and pricing in the Ad Servers & Ad Networks category.

by AdPlugg

No reviews yet

Pricing: Free up to 100,000 impressions a month. Pro $10 a month and Business $79 a month, billed monthly, each plus usage fees per 1,000 impressions. Custom plans on request.

AdPlugg is a hosted ad server and ad manager for publishers who sell banner, video and newsletter ad space directly, priced by a base fee plus usage.

5 /18 features Full profile

Kevel

by Kevel

No reviews yet

Pricing: Quote only. SaaS pricing based on the number of ad requests, with no percentage of media spend taken.

Kevel is an API-first ad server and retail media platform for companies that run ads on their own inventory, sold as SaaS priced by ad request volume.

14 /18 features Full profile

Feature Comparison

Ad Servers & Ad Networks features side-by-side

Feature	AdPlugg 5/18 features	Kevel 14/18 features
Line item trafficking with flight dates Books direct-sold campaigns with flight dates, impression goals and delivery priorities.	Yes	Yes
Impression forecasting for sales Predicts available impressions per placement and date range before a campaign is booked.	No	Yes
Frequency capping in the ad server Caps impressions per user for a line item or advertiser across the publisher's placements.	Yes	Yes
Geo, device and key-value targeting Targets line items by location, device type and publisher-defined key values.	No	Yes
Rich media and HTML5 creative hosting Hosts HTML5, image and rich media creatives on the vendor's CDN with size validation.	No	No
VAST and VPAID video ad serving Serves video ads into players through VAST tags with quartile tracking.	No	Yes
Native and JSON ad serving Returns ad content as JSON so the publisher can render it in its own layout.	No	Yes
Newsletter ad tags Serves ads inside email newsletters through image and click tags that resolve at open.	Yes	Yes
Programmatic fallback for unsold inventory Passes unfilled impressions to an exchange or SSP so no impression goes unsold.	No	Yes
Self-serve advertiser portal A portal where advertisers book, upload creatives and pay for placements themselves.	No	Yes
Third-party ad tags and trackers Accepts tags from other ad servers and impression or click trackers on each creative.	Yes	Yes
Ad server click and conversion tracking Tracks clicks and conversions per creative with URL macros and a conversion pixel.	No	Yes
Scheduled delivery reports Reports delivery by advertiser, line item and placement, emailed on a schedule.	Yes	Yes
Ad server log-level data export Exports impression-level serving logs to storage or a warehouse.	No	Yes
Asynchronous and lazy-loading ad tags Tags that load without blocking page render and only when the placement nears the viewport.	No	No
Decision API for custom placements An API that returns the winning ad for a request so any app or surface can render it.	No	Yes
Ad network revenue share published The publisher's share of ad revenue is stated on the vendor's site or in its terms.	No	No
Self-hosted ad server option The ad server can be installed on the publisher's own infrastructure, open source or licensed.	No	No
Overall Rating	No reviews yet	No reviews yet

AdPlugg 5/18 features

Line item trafficking with flight dates: Yes
Impression forecasting for sales: No
Frequency capping in the ad server: Yes
Geo, device and key-value targeting: No
Rich media and HTML5 creative hosting: No
VAST and VPAID video ad serving: No
Native and JSON ad serving: No
Newsletter ad tags: Yes
Programmatic fallback for unsold inventory: No
Self-serve advertiser portal: No
Third-party ad tags and trackers: Yes
Ad server click and conversion tracking: No
Scheduled delivery reports: Yes
Ad server log-level data export: No
Asynchronous and lazy-loading ad tags: No
Decision API for custom placements: No
Ad network revenue share published: No
Self-hosted ad server option: No

No reviews yet

Kevel 14/18 features

Line item trafficking with flight dates: Yes
Impression forecasting for sales: Yes
Frequency capping in the ad server: Yes
Geo, device and key-value targeting: Yes
Rich media and HTML5 creative hosting: No
VAST and VPAID video ad serving: Yes
Native and JSON ad serving: Yes
Newsletter ad tags: Yes
Programmatic fallback for unsold inventory: Yes
Self-serve advertiser portal: Yes
Third-party ad tags and trackers: Yes
Ad server click and conversion tracking: Yes
Scheduled delivery reports: Yes
Ad server log-level data export: Yes
Asynchronous and lazy-loading ad tags: No
Decision API for custom placements: Yes
Ad network revenue share published: No
Self-hosted ad server option: No

No reviews yet

Pricing

AdPlugg

Free up to 100,000 impressions a month. Pro $10 a month and Business $79 a month, billed monthly, each plus usage fees per 1,000 impressions. Custom plans on request.

See all plans

Kevel

Quote only. SaaS pricing based on the number of ad requests, with no percentage of media spend taken.

See all plans

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