Synup

Synup is an independent New York software company behind the location marketing platform of the same name, used by multi-location brands and agencies.

Synup builds location marketing software from New York for any business with more than one address to keep accurate. It has traded under the same name since 2013 and answers to no parent company. The platform works from one master record for each location. Details flow from that record to Google Business Profile, Apple Maps, Bing Places, Facebook, Yelp and the wider publisher network, and changes push live as they are made. Around the listings sit review monitoring and responses, review request campaigns, social publishing, map-gridded rank tracking, per-location landing pages and scoring for how often AI assistants cite a location. Agencies are a core audience. A command center holds a book of client locations, white labeling puts the agency's own name on what clients see, and a REST API moves listings, review and ranking data into a reseller's own systems. Multi-location retailers, restaurant groups and franchise operators use the same platform to hold hours, categories and attributes steady across every storefront. The location platform is priced by the number of locations under management, with every feature available in every band. Clientjoy joined Synup in 2024 and carries on under its own name at clientjoy.io. It is a client CRM for freelancers, consultants and small agencies, covering leads, proposals, contracts, invoices and a branded client portal. Each Clientjoy plan includes Synup's listings management for a set number of client locations, and the larger plan adds review management.