Synup

Synup is local SEO and listings software for multi-location brands and agencies, priced by location band with every feature included in every plan.

Synup is local SEO and listings software for multi-location businesses and the agencies that manage them, built around one master record for each location. Synup Corporation has built and owned the product since 2013, sells it as a single platform rather than a set of separate tools, and is independently held. Presence holds that master record and pushes name, address, hours, categories and attributes to Google Business Profile, Apple Maps, Bing Places, Facebook, Yelp and the wider publisher network, keeping them in sync as they change and suppressing duplicates found along the way. Reputation collects reviews against the location they belong to, drafts responses for approval and runs review request campaigns. The rank grid shows where a location places block by block for a keyword rather than as a single city average, and the Visibility Score sets that against competitors, with separate scoring for how ChatGPT, Gemini and Perplexity describe the business. Sydekick, the agent attached to every location, writes and publishes social posts, suggests content and carries out the work an account's credits pay for. Synup is built for teams that answer for many locations at once: agencies running a book of client sites, multi-location retailers and restaurant groups, franchise operators and the in-house marketers who report on all of them. The Command Center is where an agency works through its client list, white labeling puts the agency's own name on what clients see, and dedicated agent environments are there for larger books. The platform is sized for a portfolio of locations rather than a single site. It is bought as one product, priced by the number of locations under management, with every feature in every band; the plan cards list each tier. The work usually starts with connecting each location's existing profiles and correcting what they say, then settles into keeping hours and attributes accurate through openings, closures and seasonal changes. Reviews are answered from one queue, social posts go out across the whole book, and a page for each location is generated on the customer's own domain. A REST API with OAuth access moves listings, review, ranking and AI visibility data into the systems a team already runs, which is how Synup sits beside a CRM, a warehouse or an agency's own reporting stack rather than replacing them. Locator pages are the one piece delivered as a scoped engagement with the Synup team.