Zonka Feedback
by Zonka Feedback • • Survey & Customer Feedback Software
Zonka Feedback is customer feedback and survey software for NPS, CSAT and CES programs across email, SMS, web and kiosks, sold by custom quote.
Zonka Feedback asks customers what they think at each point of contact and sends the poor answers to someone who can fix them. Survey programs, alerts and follow-up tasks share one workspace, so a low score turns into a case with an owner. It is built and sold by Zonka Technologies Private Limited, an independent company that trades under the product's name. The drag-and-drop survey builder supports Skip Logic, Display Logic, conditional redirects, answer piping and hidden variables. Surveys travel by email, two-way SMS, WhatsApp, website and in-product widgets, links and QR codes. A tablet set up as a kiosk keeps collecting offline. Survey Throttling stops one contact from being asked again too soon, and white labelling serves surveys from a company's own domain. Real-time alerts, case management and CX automation and workflows handle the follow-up. AI Feedback Intelligence reads open-text comments for themes, sentiment, emotion and urgency, and Ask AI answers questions about them. Support teams are the most direct fit. A CSAT survey can go out the moment a Zendesk ticket closes, and the score syncs back to that ticket. Customer experience teams run relationship NPS by email and follow each detractor through to a closed case. Product teams target short microsurveys at chosen pages or user events inside an app. Businesses with many locations set up tablets on site to hear from visitors in person. Larger organisations get single sign-on, GDPR and HIPAA compliance and data hosting in the US, Europe, Australia or India. Salesforce syncs both ways, so contact records shape who is asked and responses update the record afterwards. A detractor's comment reaches the right manager in Slack as an alert. It then becomes a task with internal notes until someone closes the loop. Teams that keep their own reporting pull responses by CSV export, the API or webhooks as each answer arrives. The AI layer also pulls helpdesk tickets, live chat and reviews into the same hub. A CX lead then reads every kind of customer comment in one place.
Features
- Included: Drag-and-drop survey builder
- Included: Skip logic and branching
- Included: Answer piping and hidden fields
- Included: NPS, CSAT and CES templates
- Included: Email survey distribution
- Included: Website and in-app survey intercepts
- Included: SMS survey delivery
- Included: Link, QR and kiosk collection
- Included: Question randomisation and quotas
- Included: Multilingual surveys
- Included: Custom survey branding and domain
- Not included: Real-time response dashboards
- Included: Open-text sentiment analysis
- Included: Response alerts and follow-up
- Included: Survey response export and API
- Included: CRM and help desk triggered surveys
- Included: Survey response throttling
- Not included: Free plan for surveys
Additional Features
- Skip Logic and Display Logic
- Conditional and location-based URL redirects
- Answer piping with contact and hidden variables
- NPS, CSAT and CES 2.0 survey templates
- WhatsApp survey distribution
- Two-way conversational SMS surveys
- Tablet kiosk mode that works offline
- QR code and shareable link surveys
Best for
- CX teams running NPS, CSAT and CES programs across several channels
- Support teams on Zendesk, Freshdesk, Salesforce or HubSpot surveying after tickets
- Businesses with many locations collecting feedback in person on tablets
- Product teams running website and in-app microsurveys
- Organisations that need SSO, HIPAA compliance or regional data hosting
- Teams that want open-text comments themed and scored by AI
- Buyers ready for a demo and a custom quote rather than a self-serve plan
Use cases
- Sending a CSAT survey when a support ticket closes
- Running a relationship NPS survey by email
- Collecting in-store feedback on a tablet kiosk without a connection
- Showing a microsurvey on chosen pages of a website
- Alerting a manager on Slack when a low score arrives
- Turning a detractor response into a follow-up task
- Surveying customers by SMS or WhatsApp
- Keeping one customer from being surveyed too often
- Finding themes and sentiment in open-text comments
- Translating one survey for customers in several languages
- Writing survey scores back to Salesforce or Zendesk records
- Streaming responses to another system by webhook
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