Yesware

Yesware is sales engagement software inside Gmail and Outlook, with email tracking, templates and multi-touch campaigns for reps; owned by Vendasta.

Yesware tells a seller the moment a prospect opens an email, clicks a link or views an attachment, and lets them act on it without leaving the inbox. It was founded in Boston and has belonged to Vendasta, the Saskatoon software company, since Vendasta acquired it in October 2022. The product installs as a Chrome extension for Gmail and as an add-in for Outlook. It keeps its own name, website and plans as part of Vendasta. Email Tracking sends real-time notifications for opens, link clicks and attachment views, and the sidebar lists each event as it arrives. Email Templates hold personal and shared messages that fill in Dynamic Merge Fields when they go out. Multi-Channel Campaigns combine automated emails, manual emails, phone calls and LinkedIn tasks, and drop a recipient who replies, picks up a call or books a meeting. The Smart To-Do List keeps a prioritized list of next steps, such as manual emails, calls and custom tasks. Meeting Scheduler inserts a booking link tied to Google or Office 365 calendars, and Prospector searches a B2B contact database for verified emails and phone numbers. Yesware is built for people who sell by email: solo reps and small businesses on Pro, growing teams on Premium and Salesforce shops on Enterprise. Premium adds what a manager needs to run a team, with shared templates and campaigns, team reporting and central billing. Enterprise brings the Salesforce integration, with Bi-Directional Activity Sync, Email Reply Sync and Calendar Sync. Each tier is priced per seat, a Free plan covers basic tracking, and Prospector credits are bought on top as an annual add-on. A rep's morning might start in Outlook with a cold email built from a template, carrying a tracked link and a Meeting Scheduler link. When the open alert arrives, the follow-up call or a LinkedIn InMail through Sales Navigator waits on the to-do list. A meeting booked through the link can carry a Zoom invite, and on Enterprise the activity is logged to Salesforce. Most other CRMs can receive a copy of each email instead. Yesware fits the seller whose next step depends on knowing which prospect opened what, and when.