Woopra

Woopra is customer journey analytics software for SaaS and ecommerce teams, recording every action of each individual user, unsampled; owned by Appier.

Woopra answers why people sign up, stay or leave by following one person at a time across a company's website, product, emails and support. Every report draws on the full data set rather than a sample. Two engineers started Woopra in 2012, and it has been owned by Appier since October 2022, when Appier completed its acquisition. The platform is organized into Analytics, People, Automations and Integrations. Analytics holds the Journeys, Trends, Retention, Segmentation and Cohort reports, which cover funnels, the paths between steps and how groups of users return. People Profiles list every action a single user has taken, in real time. Profiles merge across devices when an email address serves as the unique identifier. Triggers act on user behavior as it happens, and scheduled batches sync data and email lists to other tools. The standard JavaScript snippet records pageviews, scroll depth, button clicks and downloads, while the Data Loader brings in records from BigQuery, Redshift and Snowflake. Woopra is built for product, marketing, sales and support teams that need one shared picture of each customer. SaaS companies are the closest fit, following a visitor from the website through a sales opportunity to a paying account. Ecommerce, gaming, finance, media, travel and automotive businesses apply the same reports to their own journeys. It suits companies that want user-level records they can act on, instead of aggregated web statistics. A typical job is finding the onboarding step where new signups stall, then comparing the cohort that passed it with the one that left. Marketing teams use full-funnel attribution to see which campaigns lead to subscriptions, and segments built from behavior can update Mailchimp subscription groups. Sales staff working in HubSpot or Salesforce open a prospect's profile to see which key product features the account uses. Support agents read the same profile, with the emails a user has opened and the payments made, so every team works from one customer history.