Wix is a hosted website builder and CMS from Wix.com in Tel Aviv, with a drag and drop editor, multi-cloud hosting, stores and bookings on one plan.
Wix is a hosted website builder and content management system built around the Wix Editor, a drag and drop canvas that replaces both the template code and the server behind a small business site. It is made by Wix.com, founded in Tel Aviv in 2006 and still independent. One subscription covers the editor, the hosting, the domain and the running of the site under a single login, so there is no separate host to rent and no software to patch. The product is built for the person who owns the site, not for a development team standing behind it. Pages are assembled in the Wix Editor with no-code design features and a catalog of ready templates, and everything else is managed from the same dashboard. Accept payments turns a page into a checkout, the eCommerce tools run a product catalog, and Scheduling and services handles appointments and staff. A marketing suite sits alongside for campaigns and email. Multi-cloud hosting, AI creation tools and 24/7 customer care come with every tier, and an advanced developer platform is available for teams that want to extend a site with code. Wix suits small businesses, sole traders and creators who will edit the site themselves and would rather spend the afternoon on a page than on a server. Restaurants, salons and studios lean on the scheduling side, small retailers on the store, and consultants and portfolio owners on the pages alone. Larger groups get site collaborator seats, so a designer, a copywriter and the owner can work on the same site without sharing one password. It is bought as one subscription per site, on a no-cost plan or one of four premium tiers. Most Wix sites begin as a first website for a business that never had one, or as a replacement for self-hosted software that turned into a maintenance job. The work is everyday: publishing a page, adding a product, changing opening hours, pointing a newly registered domain, taking a booking that used to arrive by phone. Wix sits beside the payment processor, the social accounts and the bookkeeping a small business already runs, and the site is usually where those threads meet in public. Whoever owns the business is usually the person editing the site, and that is the shape Wix is built around.
Features
- Included: Block-based visual page editor
- Included: Custom content types with structured fields
- Not included: Content scheduling and revision history
- Not included: Editorial workflow with review and approval
- Included: Multi-language site management
- Included: Multisite from one installation
- Included: Plugin and extension marketplace
- Not included: Theme library with code-level overrides
- Included: Per-page SEO metadata and sitemaps
- Included: Media library with image optimization
- Not included: Automatic security updates for core and plugins
- Included: Managed hosting from the vendor
- Included: Staging environment with one-click deploy
- Included: Headless delivery through a content API
- Included: User roles with per-section permissions
- Included: Native contact forms without a plugin
- Not included: Open source core
- Included: Ecommerce extension for the same site
Additional Features
- Drag and drop site editor
- No-code design features
- Multi-cloud managed hosting
- Free custom domain for one year
- Accept payments on the site
- Built-in eCommerce
- Scheduling and services
- Marketing suite
Best for
- Small businesses putting up a first website without hiring a developer
- Sole traders who want the editor, the hosting and the domain on one bill
- Restaurants, salons and studios that take bookings through the site
- Small retailers selling a modest catalog beside their content pages
- Creators and consultants publishing a portfolio
- Owners who will edit the site themselves rather than raise a ticket
- Teams with no server to administer and no wish to acquire one
Use cases
- Launching a small business website without writing code
- Moving a site off self-hosted software onto managed hosting
- Selling products from the same site that carries the content
- Taking appointment bookings from a services page
- Registering a custom domain and pointing it at the site
- Sending marketing email to the contacts a site collects
- Accepting card payments from a product or booking page
- Adding collaborators so a designer and an owner edit the same site
- Publishing a portfolio or a single-page presence
- Trying the editor on a no-cost plan before choosing a tier
Screenshots & Videos
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