Wistia

Wistia is a video hosting and webinar platform for marketing teams, with an ad-free branded player, per-contact engagement data and a no-cost single-user tier.

Wistia is a video hosting and webinar platform for companies that publish video on their own websites. It solves the problem of putting business video somewhere other than a public video site, where the player carries advertising, the branding belongs to someone else and the viewer data stops at a view count. Wistia, Inc. started the product in 2006, still owns it, and sells it as one platform rather than as separate hosting and webinar tools. The platform starts with hosting and an embeddable player that can be styled to match a site and stripped of Wistia's own branding on paid plans. Wistia Webinars runs live sessions in that same player and drops the recording into the same library afterwards. Wistia Channels groups videos and series into hosted gallery pages, Record + Edit captures a screen or a webcam and edits the result, and the analytics layer reports what each viewer actually watched. The Automation Suite carries that watch data and any Wistia Forms submission onto contact records in a marketing platform. A set of AI features transcribes, translates, chapters and clips a library, and Remix builds highlight reels from a prompt. Wistia fits marketing teams rather than broadcasters, film studios or engineering teams building their own playback stack. It suits B2B companies whose webinars and demo videos are supposed to produce pipeline, and product teams keeping a tutorial library on their own domain. Small teams and solo marketers can run it on the single-user no-cost tier, while the automation and attribution work is aimed at companies already running a marketing platform. One subscription and a single login cover the whole platform, priced by tier, with each extra seat charged on its own. In practice Wistia sits behind the video on a marketing site, a pricing page, a help centre or a landing page, and beside the tools that already run those pages. It connects to HubSpot, Marketo, Pardot, ActiveCampaign, Eloqua and Klaviyo for lead and engagement data, publishes markup so hosted videos can appear in search results, and exposes a documented API and an MCP server for teams that want to script uploads or run video workflows from an AI agent.