Whatagraph

Whatagraph is a marketing dashboard platform where agencies and brand teams build client reports, with AI agents that watch every account; sold after a demo.

Whatagraph connects a marketing team's ad, social, email, analytics, ecommerce and CRM accounts so that reporting, monitoring and analysis run on one set of numbers. Data arrives through native integrations, with no middleware, manual ETL or Zapier chains in between. The product comes from Whatagraph B.V., a software company based in Vilnius, Lithuania, and carries the company's own name. Incoming data lands in the Whatagraph Data Hub, where it is stored, standardized and grouped. Unified naming aligns dimensions across platforms, and Formulas create calculated metrics such as blended ROAS, CAC or margin. Source Blends combine several platforms into one cross-channel view, while custom connections bring in Google Sheets, BigQuery or an API. Whatagraph IQ adds IQ Agents, which run proactive audits, draft report commentary and send digests to Slack or email. IQ Chat answers plain-language questions, for the team and for its clients. Reports are assembled from drag-and-drop widgets, linked templates and AI report creation, then delivered by automated email with a PDF or through a password-protected link. It is aimed first at agencies with a long list of client accounts, and second at brand teams running several regions or business units. Multi-client workspaces keep each client's sources and reports apart, and white-labelling lets an agency send them under its own branding. Executives get a report they can read without opening each ad platform, while analysts can move the same data on to BigQuery or Looker Studio. The monthly client report is the job it is hired for most. Google Ads, Facebook Ads and HubSpot data flow into a branded template, an agent writes the first draft of the commentary, and a person approves it before it goes out. Between reports, the agents check every account on a schedule and post what looks off to Slack, so a broken campaign surfaces before the client asks. Budget pacing across clients and campaigns runs from the same data. Through its MCP connection, a team can also reach its Whatagraph data and agents from inside Claude or ChatGPT.