Webflow

Webflow is a website builder and CMS for marketing teams: design on a visual canvas, manage content in CMS Collections, and host the site with Webflow.

Webflow is a website builder and content management system for teams that treat a company website as a marketing channel rather than a project that ships once. It is made by Webflow, Inc., the San Francisco company that has developed it since 2013 and still owns it. Design, content, hosting and measurement of a site sit in one account, so a page change does not need a ticket, a repository or a deploy. The same account covers a single landing page and a site running in a dozen languages. Sites are built in the Webflow Designer, a visual canvas that generates the HTML, CSS and JavaScript behind each layout, with Interactions and GSAP for animation and custom code where a project needs it. Structured content lives in Webflow CMS Collections, and editors update it in edit mode or directly on the page. Page building turns designer-approved components and Shared Libraries into blocks a marketer can assemble without touching the site's structure. Webflow Localize adds translated locales, localized URLs and hreflang, while SEO settings, schema markup and the AEO tools cover how the site is found. Analyze reports visitor behavior and Optimize runs A/B tests and personalization. Hosting comes from Webflow with automatic backups, staging domains, page branching and password protection, and Apps, headless CMS APIs, DevLink, Figma to Webflow, Webflow Cloud and an MCP server extend the platform outward. Webflow suits marketing, brand and web teams whose site changes every week, at companies from a funded startup to a large enterprise, and the agencies and freelancers who build for them. Designers and content editors get the most out of it, since neither has to work through an engineer to publish. Engineering leaders adopt it to move routine site work off the backlog while keeping APIs and custom code available. It is bought as a site plan for each published site, with workspace seats, an annual contract on the higher tier and optional Optimize, Analyze and Localize add-ons, all on one login. Teams use it to move a marketing site off WordPress, launch campaign landing pages, keep a blog and a resource library running, and localize the result for other markets. Reviewers comment in context and approve changes on a staging domain before anything goes live. The Apps marketplace connects the site to tools already in the stack, including HubSpot, and the same site can sell physical or digital goods through Stripe, Apple Pay, Google Pay and PayPal. Translation systems connect through vetted apps or the Localize APIs, and design work arrives from Figma through the Webflow plugin.