Unbounce

Unbounce is a landing page builder with A/B testing, Smart Traffic AI routing, popups and sticky bars for marketers and agencies, with client sub-accounts.

Unbounce is a landing page builder for campaign pages that live outside the main website, for marketers running paid search and paid social and the agencies that build pages for them. It is made by Unbounce Marketing Solutions Inc., a Vancouver company with a second office in Berlin that has traded since 2009. The drag-and-drop Classic Builder is a free-form canvas with more than 100 templates plus hundreds more from ThemeForest, a separate mobile layout control, custom domains with automatic SSL and WordPress plugin publishing. Popups and sticky bars run on any site, multi-step forms capture more detail, AI Text rewrites, expands or shortens copy inside the builder, and a Script Manager places site-wide scripts and pixels. Unlimited A/B testing with manual traffic allocation and confidence intervals compares variants, dynamic text replacement rewrites the page headline to echo the keyword a visitor searched, and Smart Traffic sends each visitor to the variant most likely to convert for people like them. Page, popup and sticky bar scheduling times a campaign, conversion insights, audience insights and industry benchmarking read the results, and page properties carry Open Graph and noindex controls. Client sub-accounts keep each customer's pages, domains and users apart for agencies, more than 60 built-in integrations and 900 more through Zapier plus webhooks and Google Tag Manager connect the stack, and the Unbounce MCP server builds, tests and publishes a page from a brief written in Claude or ChatGPT. Phone, email and chat support come with every plan. Unbounce suits marketers running paid search and paid social campaigns that need dedicated pages, agencies managing several clients under one login, teams that want AI to route traffic and write copy rather than run tests by hand, small business, ecommerce, SaaS and B2B teams, and anyone who needs pages on their own domain without a developer. It is sold on the Starter, Build, Experiment and Optimize tiers, sized by pages, monthly visits, users and root domains and billed yearly or monthly, with A/B testing from Experiment and Smart Traffic from Optimize, Concierge and Agency plans quoted by sales, a trial and no permanent free plan. Traffic over the plan limit is charged as overage, and onboarding and migration are one-time packages. For a paid media team Unbounce hosts the pay-per-click and paid social landing pages, the email campaign page, the lead generation and webinar registration page, and the popups and sticky bars on an existing website, and it tests headlines and offers against each other. Leads pass through its integrations into the CRM and the email tool while the ad platforms keep sending the traffic; Unbounce owns only the page in between.