TrueClicks

TrueClicks is PPC management software that audits, monitors and paces Google Ads and Microsoft Ads accounts for agencies and in-house teams, with a free tier.

TrueClicks watches Google Ads and Microsoft Advertising accounts every day for the mistakes that quietly waste budget. Broken landing pages, disapproved ads and conversion tracking that has stopped recording all surface in one place. It ranks what it finds, so a paid search team fixes the most urgent problem first. The software comes from TrueClicks B.V., an Amsterdam company founded in 2017 by marketing agency veterans. PPC Auditing scores each account against a checklist and puts the problems in order of priority. Teams switch optional checks on or off per account, such as call, price or image assets. PPC Monitoring raises urgent alerts for broken ad, DSA and asset URLs and for lost conversion tracking. PPC Budget Monitoring warns when spend drifts from the target, across Google, Microsoft and Meta Ads. PPC Automation excludes poor search terms by custom performance rules and removes low-quality Display and YouTube placements once the team allows it. PPC KPI Tracking shows where every account is over or underperforming, and the PPC AI Assistant runs on a monthly allowance of credits. TrueClicks suits agencies responsible for a large book of client advertisers, as well as brands whose own marketers run several ad accounts. The price follows the monthly ad spend under management instead of the number of users, and every plan carries all features and unlimited users. Advertisers below a set spend level use it at no cost, and any team can trial it before paying. Paid plans differ in support, from a single onboarding session up to a dedicated account manager with single sign-on, and the largest advertisers can begin with a paid pilot. A working morning starts in the urgent issues list, where an account manager clears broken URLs before they cost more clicks. Before a pitch or a handover, the audit gives an agency a scored view of an account it has never run. At month end, budget pacing shows which campaigns will overspend or fall short. Teams that report in Looker Studio, Google Sheets or Power BI pull TrueClicks data straight into the client dashboards they already build. It fits paid search specialists whose daily job is keeping many Google Ads accounts clean and on budget.