TrafficGuard

TrafficGuard is click fraud protection software for Google, Meta, affiliate and mobile app advertisers, with plans set by monthly ad spend rather than seats.

TrafficGuard stops advertisers paying for bot clicks, competitor clicks, fake app installs and misattributed affiliate conversions. TrafficGuard Pty Ltd, founded in Australia in 2016 and run from Perth, is the company behind it, and the product shares its name. The problem it targets is invalid traffic. Visits from bots, data centres, proxies and VPNs spend the ad budget and then distort the conversion data a team optimises against. On Google Search and Performance Max, the account connects to Google Ads and can run in Detection Mode or in prevention mode. In prevention, flagged IP addresses go to the Google Ads IP exclusion list automatically. Custom Threat Controls add click-frequency rules and manual exclusions, and Advanced IP Hardening blocks whole IP ranges. The Campaigns, Click, Device and Exclusion reports show where invalid traffic lands. For Meta, it validates users at browser level and excludes invalid ones from audiences. For app campaigns, it catches click spam, click injection and bot-driven installs through MMP integrations. For affiliate programs, it classes each conversion as valid, suspicious or invalid and prevents misattribution. The self-serve Shield plan suits an advertiser running one website on one Google Ads account. Its trial runs in detection mode, so a team sees the size of the problem before anything is blocked. Scale is built for agencies, multi-brand advertisers and high-spend accounts, with unlimited ad accounts and domains plus a dedicated success manager. Social, Affiliate and Mobile protection are separate enterprise plans agreed after a demo. Plans follow monthly ad spend rather than seats, and both Google plans include unlimited users. A performance marketer typically installs the TG site tag through Google Tag Manager and connects the Google Ads account. TrafficGuard then works out which clicks were invalid and keeps those sources away from the ads. App marketers pair it with an MMP such as Adjust to verify installs and the attribution behind them. Agencies use the agency account to watch many client organisations from one login and to show each client how much spend invalid traffic took.