TenScores

TenScores is a Google Ads Quality Score tool for advertisers and agencies that tracks scores daily and publishes approved keyword and ad group fixes.

Google Ads rates every keyword with a Quality Score, a measure of how an ad's user experience compares with competing ads. A higher score means lower costs and better ad positions. TenScores finds where that score breaks down in an account and turns each problem into a fix. It belongs to the independent company of the same name. The tool works with Google Ads only and centres on Quality Score and keyword structure; it is not a full campaign manager. The Quality Score Tool monitors scores at account, campaign and ad group level and keeps a daily record in Quality Score History. Its restructuring feature regroups keywords into tighter ad groups in one click to raise ad relevance. The Ads view identifies underperforming ads, sends alerts to pause them and uncovers ad groups with missing ads. A task list gathers the recommended actions in one place, each with its own fix button. The Keyword Tool mines search terms and n-grams for negatives, finds new keywords through Google Keyword Planner and suggests bids for manual bidding. TenScores is built for small business advertisers who run one Google Ads account or a couple. Agencies and freelancers who handle more than five client accounts form its second audience. PPC managers who judge an account by its Quality Scores and its ad group structure get the most from it. Businesses that need to optimize an unlimited number of Google Ads accounts are the third group it serves. Most work in TenScores is a review of proposed changes, each approved or rejected before it is published to the Google Ads account. A specialist might turn a search terms report into new single-intent ad groups, then add the wasted queries as negatives. Restructured campaigns can also leave as a CSV export for Google Ads Editor. Agencies use the same export to send clients regular performance updates. Over the following days the Quality Score History shows whether each regrouped ad group earns a better score.