Tenjin

Tenjin is mobile attribution and marketing analytics software for app publishers and game studios, with a free plan and billing per attributed conversion.

Tenjin tells a mobile publisher which ad campaigns brought in its installs and whether those users paid back what the campaign cost. Attribution, ad spend and revenue meet in one dashboard, so a user acquisition team can judge return on spend without stitching exports together. Tenjin, Inc., a Delaware corporation, has built the platform since 2014. It is made for mobile apps rather than PC, web or connected TV advertising. Mobile Attribution credits each install to the click or impression behind it, using last click with view-through. On iOS a SKAdNetwork report reads Apple's postbacks against an uploaded conversion value schema, and on Android the platform works with the Referrer, the Advertising ID and Privacy Sandbox. Cost Aggregation pulls spend from ad network APIs or CSV files, and the ROI Dashboard sets that cost beside installs, purchases and ad revenue. Lifetime cohort reports follow retention, LTV and ROAS, while LTV Prediction estimates what a cohort is likely to earn. Fraud Prevention stops SDK spoofing, install hijacking and click injection before those installs reach the reports. The platform suits app publishers and studios of every size, from game developers to subscription apps. Every plan includes every feature, unlimited users and unlimited organic installs, with no add-ons. The bill follows attributed conversions, meaning installs credited to paid campaigns, so a team with little paid traffic can begin on the free tier without a card. Growing teams move to a paid plan sized by conversions, billed monthly or annually, and large publishers buy an Enterprise plan by quote with dedicated support. A user acquisition manager opens Tenjin to see which campaigns on Meta, Google Ads, TikTok, AppLovin or Apple Ads earn back their spend. Subscription apps pair Tenjin with RevenueCat or Adapty, which run paywalls and receipts, and the revenue they record is tied to the campaign that found each user. Developers who would rather not ship another SDK send events from their own servers, and the Raw Data Exporter and Automated Data Pipelines hand user-level data to in-house analysts. Deferred deep links carry new users straight to the content an ad promised, and re-engagement attribution credits the retargeting that brings lapsed users back. Tenjin fits a studio that buys most of its growth one install at a time and needs to know which of that spend to repeat.