Teikametrics

Teikametrics is a retail media platform that automates Amazon, Walmart and TikTok Shop ads, sold as a flat self-serve plan or a quoted share of ad spend.

Teikametrics sets keyword and product bids for marketplace sellers through an AI layer it calls ARI, short for Artificial Retail Intelligence. It is built and sold by Teikametrics, Inc., a Boston company that traces its start to a Harvard dorm room. The work it takes on is the arithmetic behind retail media: which terms to bid on, how much to pay, and whether each sale still earns a margin. Campaigns, listings, stock and market data sit in one account rather than in separate tools. ARI is organised into four suites. Ads runs goal-based bidding against an ACoS limit, with the Dayparting Bid Scheduler and Keyword and Targeting Actions, which adds converting targets and negates weak ones. Catalog handles product listings, and Inventory forecasts stock for each marketplace. Insights holds Market IQ, which ranks a product against the other page-one results for chosen search terms and scores visibility as ARI Rank. Higher tiers add Ads Manager for Amazon DSP, Walmart Onsite Display and Amazon Marketing Cloud dashboards, while Refunds Recovery sits beside the suites. Essentials is self-serve and aimed at emerging sellers on Amazon or Walmart, and it opens with a trial. Advanced fits brands spreading across several marketplaces that want display and DSP buying with dedicated onboarding. Enterprise serves established retail leaders running multi-market operations and includes Teikametrics Managed Services, pairing the software with expert strategy. The entry plan is a flat subscription, while the upper tiers are quoted and add a share of ad spend above a set level. Agencies work through the Agency Edition, which nests client sub-accounts and gates each client's access. A seller's routine in the platform usually starts at the multichannel dashboard, where ad sales sit against total sales and TACoS. Once cost of goods is entered per SKU, the profitability view shows gross margin after Amazon's selling, FBA and referral fees. On Amazon, bids move hourly as Amazon Marketing Stream feeds performance back, and the bid scheduler shifts spend by time of day on both Amazon and Walmart. TikTok Shop campaigns are managed from the same login as Amazon Ads and Walmart Ads. It suits brands whose marketplace ad budget has grown to the point where hourly bids and per-SKU margin decide the month.