Teads

Teads is a video and connected TV advertising platform for brands, agencies and media owners, run by the Nasdaq-listed company that combined Outbrain and Teads.

Teads places brand video inside the articles, mobile feeds and streaming apps of premium publishers, then reports how much of it people actually watched. The platform belongs to Teads Holding Co., the New York company that Outbrain and Teads became after their combination closed on 3 February 2025. Outbrain Inc. adopted the Teads Holding Co. name on 9 June 2025, and the company trades on Nasdaq as TEAD. It is built to connect every screen to an outcome, whether that is incremental reach, consideration or sales. Campaigns are set up as line items in Teads Ad Manager. Outstream video, Teads' flagship format, plays in the heart of editorial content. CTV in-stream line items run pre-roll or mid-roll inside streamed content, beside CTV Homescreen placements. Teads Studio builds the creative, from Video Skin and Video Vertical Scroller units to Video Shoppable and Carousel Shoppable formats. Teads Audiences targets viewers by age, gender, education, income and interest, and a branding line item optimises toward completion rate or viewability. Teads is made for brand advertisers and media agencies that buy video and connected TV on premium publishers and want more than reach reported. Enterprise advertisers and growing brands are both served, and performance teams run campaigns on the same inventory. Media owners and device makers sit on the supply side, bringing the screens those campaigns appear on. A common job is a branding campaign judged on attention as well as on views. Lumen eye-tracking data reports attention for branding work on web outstream and CTV, while the campaign dashboard shows viewability measured by Teads, IAS or DoubleVerify. DoubleVerify and IAS filters also keep video away from content a brand has ruled out. Agencies that serve ads from their own ad server send third-party or wrapped VAST and VPAID tags, which Teads supports. Together these let one advertiser run brand video across publisher articles, mobile feeds and connected TV from Teads Ad Manager.