Synter

Synter is cross-channel ad software for growth teams and developers: AI agents launch and run search, social and programmatic campaigns, with metered usage.

Synter puts an AI media buyer to work inside a company's own ad accounts, with a person signing off on what goes live. It belongs to Synter, LLC, set up in 2025, which also trades as Synter Media and Synter AI. The problem it targets is the buyer stuck in separate ad managers, tweaking bids by hand and pulling CSV exports to see where money went. Its agents act on the connected accounts directly, and every decision, tool call and reasoning step is logged for review. The Campaign IDE is the main workspace. A team asks it which campaigns to scale, why cost per acquisition moved or what to pause, and gets an answer from the live accounts with a recommended next step. Budgets sit at portfolio, platform or campaign level, and Synter can shift money between them by performance. Creative Studio designs ad images and video on a canvas for every network, Landing Pages builds the destination, and Outbound runs prospecting sequences. Media Today ties spend to revenue, treating CRM closed-won deals as the truth rather than website conversions. On the Scale plan, Autopilot optimizes return on ad spend around the clock and executes recommendations in bulk. Engineers who already work in Claude, Codex or another supported agent start on Solo, connecting through Universal Ads MCP, the CLI or the API and approving changes one at a time. Brands whose ad budgets have outgrown manual review move to Scale for Autopilot, CRM pipeline sync and the Campaign IDE. Agencies and high-volume advertisers that need separate client workspaces, unlimited seats or DSP access buy a Custom plan through sales. Each plan is a subscription with usage credits included, and agent work past those credits is metered per task. The ad networks bill media spend directly, and Synter takes no share of it. A typical run starts from one brief that becomes connected campaigns on Google Ads, Meta and LinkedIn, launched behind preflight guardrails and a verification gate. Agents then watch pacing, warn as a campaign nears its budget cap and queue recommended actions for approval. Revenue teams connect HubSpot or Salesforce so that won deals, not clicks, decide where the next budget goes. Audience lists from a CRM or Clay stay in sync with Google Customer Match and LinkedIn matched audiences. The Synter App and a macOS Desktop App give the same agents a home for marketers who would rather not work from a terminal.