Streak

Streak is a CRM built into Gmail for teams that run sales, hiring, fundraising and partnerships from the inbox, sold per user by an independent company.

Streak keeps a team's deals, candidates and investors inside Gmail, next to the email threads they come from, so the record and the conversation sit in one place. The company behind it, also named Streak, has built inside Gmail since 2011 and has stayed independent by choice. The CRM opens from a Streak tab in Gmail's left rail and from a panel beside each email. Teams use it for sales and also for hiring, fundraising, partnerships and dealflow. Work is organised in pipelines, where each deal, hire or project is a box that moves through stages. Custom columns hold the fields a team needs, and Magic Columns track activity such as call logs and meeting notes. Formula columns compute values from other fields, a commission from deal size for example. Automatic email sharing logs a person's or company's Gmail threads to their boxes, and follow-up tasks carry a due date and an assignee. Mail merge, email and link tracking, snippets, Streak Share and the thread splitter work directly in the inbox. Streak fits teams whose email already runs through Gmail and who want pipeline data captured beside each conversation. Recruiters, founders raising money, partnership managers and onboarding teams use the same pipelines that sales teams do. It is sold per user on three paid plans, Pro, Pro+ and Enterprise, with the whole team on one plan and a lower rate for paying a year ahead. Pro+ adds Streak automations, integrations and advanced reports, while Enterprise adds custom roles and data validation rules. A free plan covers the inbox email tools, and a free trial of Pro+ lets a team try automations before paying. A rep answering a thread sees the deal's stage and recent activity in the sidebar and moves the box on from there. Managers read pipeline value by stage and by person in pipeline reports, and build custom charts from saved views on the Reports Dashboard. AI actions summarise a box, answer questions about a deal and fill columns from its timeline, paid for with monthly credits. Native webhooks, the Streak API and connections such as Zapier carry box data into the other systems a team keeps. On the road, the iOS and Android apps put the same pipelines on a phone, so a deal can move forward between meetings.