Stackline

Stackline is a retail growth platform giving consumer brands market intelligence, sales forecasting and retail media ad management, sold by quote after a demo.

Stackline helps consumer brands understand and grow their sales on Amazon, Walmart, Target, Instacart and other online retailers. It brings competitive intelligence, forecasting, shopper analytics, product content and retail media advertising together behind a single sign-in. A brand team can follow a product from search visibility through ad spend to the sales and inventory that result. Stackline, which Michael Lagoni started in Seattle in 2014, builds and runs the platform and remains independent. Atlas is the competitive intelligence module, covering traffic, conversions, advertising, market share by brand, and paid and organic share of voice on retailer search. Beacon adds sales analytics and full-funnel forecasting, and its AI writes product pages to each retailer's technical requirements. Advisor is an AI agent that connects sales, media, shopper and custom data to answer questions and assess competitors. Shopper Analytics sizes a brand's key audiences and studies their behavior, while Shopper OS works on engaging and retaining those shoppers. Ad Manager runs campaigns on Amazon, Walmart Connect, Target, Instacart and Criteo from one interface. Its rules, dayparting and adaptive automation adjust bids, budgets and delivery, pre-built packs open Amazon Marketing Cloud data to queries, and its analytics trace ad effects on total sales and inventory. Stackline suits consumer brands with sizable programs across several retailers that want analytics, forecasting and ad automation in one place. Ad Manager in particular is positioned for enterprise retail media teams. Ecommerce leads watch competitors in Atlas, demand planners lean on Beacon's forecasts, and media buyers run their retailer campaigns in Ad Manager. Content teams that maintain many listings can hand drafts and refreshes to Beacon. Brands that would rather not run campaigns themselves can add Stackline's agency services, which manage advertising across the major retail media networks. In practice the platform carries a team from analysis to action. An analyst spots where a rival brand gained market share on Walmart, then a media buyer shifts spend and sets dayparting rules for the Amazon and Instacart campaigns in Ad Manager. Budget pacing reaches beyond the retailers to spend on The Trade Desk, so off-site and on-site budgets stay aligned. A separate pricing compliance module watches retailers and marketplace sellers for prices that break a brand's MAP policy. That lets the same team that buys the ads protect the margin those ads depend on.