Spider AF

Spider AF is ad fraud detection software from Tokyo's Spider Labs that blocks invalid clicks, fake leads and affiliate fraud on search and social ad campaigns.

Spider AF checks every paid click and web form submission for signs that no real customer is behind it. Spider Labs, Inc. of Tokyo builds it; the company was founded in 2011 as Phybbit, Inc. The product brings three parts together under one account: Ad Fraud Protection, Fake Lead Protection and SiteScan. Ad Fraud Protection places a JavaScript tag on the advertiser's site to capture device and session signals. It flags bots, click farms, data center traffic, VPN, proxy and TOR visits, and repeat clicks. Flagged IP addresses go to Google Ads exclusion lists automatically, while audience exclusion tags carry the verdicts to networks such as Meta and TikTok. Placement exclusion keeps display ads off low-quality and made-for-advertising sites. Fake Lead Protection screens form inputs in real time, blocks fake submissions on the server side and flags suspect leads in the CRM. Affiliate Fraud Protection checks partner clicks and conversions for fakes, including invented coupon codes. SiteScan reviews the third-party scripts on a company's own domains, the tags that can leak customer data when compromised. Spider AF is built for advertisers and agencies spending on Google, Yahoo and Microsoft search, display and paid social. Lead generation teams turn to Fake Lead Protection when bot submissions inflate acquisition costs and mislead ad platform bidding. Finance and fintech advertisers with form-based sign-ups fit the same profile. Agencies can protect several client websites under one account. SiteScan serves the marketing and security staff who answer for the tags running on a site. Setup starts with the tag, added directly or through Google Tag Manager, and a connection to each ad account through that platform's own authorization. Exclusion lists then update on their own. A media buyer reads the keyword, placement and location reports while deciding where budget goes next. A sales operations team sees suspect leads marked in Salesforce before anyone follows them up, and the GA4 integration puts invalid traffic beside the analytics the team already reads. The outcome is a cleaner record of which keywords, placements and affiliate partners bring real customers.