Skai

Skai is a cross-channel advertising platform for retail media, paid search and paid social, sold to large advertisers on a flat annual fee set by ad spend.

Skai runs a brand's ads on retail marketplaces, search engines and social networks from one login, so planning, buying and measurement no longer sit in separate network consoles. Kenshoo Ltd., which trades as Skai, has built advertising software since 2006 and renamed itself from Kenshoo in 2021. The platform carries the Skai name worldwide and Kenshoo Skai in the UK and Europe. Large brands and the agencies that buy their media are the customers it is built around. On the Search side, teams manage Google and Microsoft campaigns and set rules that change campaigns, ad groups, keywords and ads to their own parameters. The Social side covers Meta, TikTok, Snap, Pinterest and LinkedIn, with bulk editing for TikTok and Snap. Its Audience Grid keeps first-party audience files synced to those networks. Retail media campaigns run in the same account. Planning uses AI-powered forecasting to predict results for a proposed media mix before money is committed. Skai Agent, also called Celeste AI, helps teams plan, activate, optimize and measure media across the connected channels. Higher tiers add Competitive Insights, Search Term Analysis and incrementality testing. Datahub unifies marketing data for analysis and AI. Skai Studio lets a team design and govern its own agents, and Agent Connect opens Skai's data and media execution to agents built elsewhere. The buyer is a brand or agency whose media budget runs across retail media, search and social at once and needs one team to plan and judge all three. In-house media teams use Skai to set yearly plans and track results through the year. Agencies use it to run search and social for brand clients. Skai is sold on an annual contract with a flat fee that steps up with the advertiser's yearly ad spend, not as a share of that spend. The largest accounts are priced by quote. A planning cycle often opens with a forecast of how a split between retail media, search and social would perform. Once campaigns run, rules adjust settings and Celeste AI surfaces trends in the results. Search specialists study search terms and competitor activity, while social teams refresh audience files and edit TikTok or Snap ads in bulk. At the close of a period, incrementality tests show which spend produced sales that would not have happened anyway. Teams with their own AI agents connect them through Agent Connect so an in-house assistant can read Skai's data and act on campaigns. Skai suits media teams that plan retail, search and social together rather than one channel at a time.