Singular

Singular is mobile attribution software for app marketers that matches each install to its ad spend, with ROI analytics and pricing per conversion.

Singular tells an app team which ad, network or campaign produced each install and what that user went on to spend. Singular Labs, Inc., started in 2014 and based in San Francisco, develops the platform and has no parent company. The problem it addresses is scattered data: spend sits in each network's dashboard, installs in the app stores and revenue inside the app. Singular brings those records together so cost and results read as one report. Attribution credits the click or view closest to the install, and it extends to re-engagement from retargeting ads. Cost aggregation pulls spend and campaign metadata from ad networks by API and matches it to attributed installs, which feeds the ROAS and cohort reports. For iOS, SKAdNetwork Attribution and conversion value management turn Apple's privacy postbacks into campaign results. Deep linking covers dynamic, deferred and universal links, and fraud protection identifies click hijacking, click flooding and fake installs and can reject those touchpoints. Omnichannel Measurement carries attribution to web campaigns and to connected TV ads through household matching. The platform is built for user acquisition, growth and marketing technology teams at companies whose business runs through a mobile app. A team starting out can measure on the Free plan, while Growth adds technical support and onboarding with a solutions engineer, and Enterprise adds cross-device attribution, longer cohorts, audience management and single sign-on. A user acquisition manager opens Singular to compare Meta, Google Ads and TikTok for Business on cost per install and return on ad spend, then shifts budget toward the networks that pay back. Analysts take user-level logs through raw exports and partner postbacks, or load them into a warehouse with the automated data exports add-on. Developers who would rather not embed an SDK send events from their own servers to the REST API. Enterprise marketers build audience segments from in-app events and push them to the same networks that brought those users in.