Scalenut

Scalenut is an AI writing and GEO content platform that tracks how ChatGPT and Google AI Overviews mention a brand, sold in tiers with monthly article quotas.

Scalenut shows a business whether AI assistants recommend it, then produces the content meant to change that answer. Buyers now ask ChatGPT, Google AI Overviews and Perplexity for advice, and the platform tracks a brand across all three. Scalenut Technologies Private Limited, based in Gurugram, India, develops the platform and sells it directly. Its writing and SEO tools now serve one goal: generative engine optimization, or GEO. AI Visibility runs a set of tracked prompts every week and reports where the brand appears beside its competitors, with insights on AI bot traffic. The GEO content engine drafts articles through Cruise Mode, a guided path from keyword to outline to finished draft. Inside the GEO AI editor, a live content score and readability check sit next to comments, version history and an AI Image Generator. Keyword Planner groups searches into clusters, while Content Audit, OnPage Pro and Interlinking rework pages already live. Social UpReach, Backlinks Marketplace and the Detect and Humanize app extend the set, and a Chrome extension brings rewriting into Google Docs. The plans are written for three stages of maturity. Founders and small teams start with a handful of tracked prompts, growing teams add optimization and publishing, and advanced teams treat AI visibility as a core growth channel. Each tier is a self-serve subscription, billed monthly or annually, with fixed monthly allowances of prompts, articles, optimizations and clusters. Higher tiers add workspaces, one per domain, and more seats. Companies that would rather hand the job over can book the VIP Service, where a senior strategist, writers and AI agents run strategy, content and backlinks. A typical cycle opens with the prompts where rivals are named and the brand is not. Topic gaps and new topic ideas then point to the subjects worth writing next. Drafts move from Cruise Mode into the editor, pick up internal links and go out to WordPress or Shopify without copying text across. Plagiarism checks run through the customer's own Copyscape account, and Google Search Console feeds the audit of what each page earns. Scalenut fits marketing teams writing in English who judge their content by whether AI answers name them, not by rankings alone.