Scale Insights is Amazon PPC automation software for FBA sellers and agencies, with stackable bid, budget and search term rules, priced by automated ASIN.
Scale Insights runs an Amazon seller's sponsored ads on rules the seller writes, so bids, budgets and negative keywords change without daily spreadsheet work. Scale Insights Pte Ltd owns and develops it, and its chief executive, Luke Lim, began the build in 2018. The software connects to Seller Central and the Amazon Ads account. It then works on the Sponsored Products, Sponsored Brands and Sponsored Display campaigns a seller already runs. Campaign builders come first. Fully Managed Campaigns create automatic, product targeting, discovery and buyers campaigns with automation attached, and Bulk Auto Campaigns open several automatic campaigns at different default bids. Keyword Campaigns move converting search terms into campaigns of their own, while the Day Parting Campaign reveals when shoppers buy. Proprietary algorithms do the ongoing work: Dynamic bidding, the Import, Negative and Blacklist algorithms, and Daily budget and Dayparting rules. Algorithms stack on each other, and Preview actions shows every upcoming change before it runs. The tool suits Amazon FBA sellers who want to set each rule themselves rather than hand bidding to a closed system. Agencies fit as well, since a master account merges client sub-accounts and switches between them without logging out. Brands with long catalogs can automate only the products that matter. The subscription counts automated ASINs rather than every listing, billed monthly or yearly, and an unlimited plan charged as a share of ad spend is arranged with sales. A typical week opens in the customizable ads report, which filters keywords, search terms, unique words and ad groups by any metric. Terms that convert move into keyword campaigns through the Import algorithm, and terms that spend without sales are negated. Bids follow the target ACOS set for each keyword or product target. With product costs uploaded in bulk, Product Performance shows profit per product after ad cost and promotions, and Organic Vs PPC shows whether advertising is lifting organic sales. Restock Forecast then projects the amount and date of each product's next restock from an algorithm the seller tunes per product.
Pricing
View plans-
Scale 5
$78 per month
$78 billed monthly; $748 a year billed annually
- 5 automated ASINs; ASINs left unautomated in the account are not charged
- Stacked algorithms with unlimited actions
- Mass campaigns, Ads insights and Sales insights
- 30-day trial with no card, automating 1 product in 1 country
- No setup or cancellation fees and no contract
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Scale 10
$98 per month
$98 billed monthly; $940 a year billed annually
- 10 automated ASINs
- Stacked algorithms with unlimited actions
- Mass campaigns, Ads insights and Sales insights
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Scale 20
$178 per month
$178 billed monthly; $1,708 a year billed annually
- 20 automated ASINs
- Stacked algorithms with unlimited actions
- Mass campaigns, Ads insights and Sales insights
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Scale 35
$288 per month
$288 billed monthly; $2,764 a year billed annually
- 35 automated ASINs
- Stacked algorithms with unlimited actions
- Mass campaigns, Ads insights and Sales insights
Features
- Included: Amazon Ads campaign management
- Not included: Retailer networks beyond Amazon
- Included: Retail media bid automation
- Included: Keyword harvesting from search terms
- Included: Retail budget pacing and dayparting
- Not included: Share of voice and organic rank tracking
- Included: Advertised versus total sales reporting
- Included: Profitability and ACoS reporting
- Not included: Retailer clean room query access
- Not included: Hourly performance data
- Not included: Inventory and Buy Box-aware pausing
- Not included: Competitor search term intelligence
- Not included: Retailer DSP campaign management
- Not included: Bulk edits across retail campaigns
- Included: Video and display retail ad formats
- Included: Multi-brand seller and vendor accounts
- Included: Share-of-spend fee on retail media
Additional Features
- Fully Managed Campaigns for automatic, product targeting, discovery and buyers campaigns
- Bulk Auto Campaigns at several default bids
- Keyword Campaigns split from converting search terms
- Day Parting Campaign of 24 automated ad groups that tests each hour of the day
- Dynamic bidding toward a target ACOS per keyword or product
- Default bid algorithm for ad group bids
- Import algorithm for search term harvesting
- Negative and Negative word algorithms
Best for
- Amazon FBA sellers running Sponsored Products, Brands and Display ads
- Sellers who want to write their own PPC rules and preview every change
- Brands automating part of a large catalog, ASIN by ASIN
- Agencies managing several Seller Central accounts from one master account
- Advertisers whose retail media spend is on Amazon alone
- Sellers managing bids to a target ACOS for each product
Use cases
- Holding keyword and product bids to a target ACOS
- Harvesting converting search terms into keyword campaigns
- Negating search terms that spend without sales
- Shifting bids by hour of day after a dayparting test
- Raising or cutting daily budgets by performance or weekday
- Launching automatic campaigns in bulk at several default bids
- Reporting product profit after ad cost, promotions and fees
- Comparing organic and PPC sales trends
- Projecting restock amounts and dates per product
- Switching between client accounts without logging out
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