Rytr is AI writing software for freelancers and small marketing teams, owned by Copysmith since 2022, with Copyscape plagiarism checking in the editor.
Rytr is AI writing software built around one editor that turns a few typed key points into short-form marketing copy. It exists for the writer who needs an email, an ad, a product description or a social caption now, without starting from a blank page. Rytr has been owned by Copysmith Inc. since October 2022, when Copysmith acquired it, and it continues to run at rytr.me under its own name with its own pricing page and its own signup. The product is aimed at people who write commercial copy often and in small pieces. Writing happens in one editor. The writer picks a use case from the built-in library, sets a language and a tone of voice, types the key points and generates variants, then edits the result in the document pane beside the form. My Voice takes samples of existing writing and mirrors that style in later output, and the tone sliders set how formal, serious or enthusiastic the copy reads. A Copyscape-backed plagiarism check runs against the generated text and flags matching passages, and a Reword action rewrites a highlighted passage that came back too close to something already published. Custom Use-cases save a prompt as a reusable template shown alongside the built-in ones, a Chrome extension brings the same Magic Command into other web pages, and an API exposes generation to a developer's own application. Rytr suits individuals and small teams: a freelance copywriter serving several clients, an ecommerce or local store owner writing their own listings and review replies, a solo marketer producing ad and social variants, and anyone trying generative AI writing for the first time. Team members are added as separate seats with their own accounts, and shared documents, comments and joint editing are features Rytr lists as planned rather than shipped. Everything is bought under one login, as a single subscription per account with extra seats charged on top. Rytr earns its place in the gaps between other tools. The copy it produces goes into an email platform, a store listing, an ad account or a social scheduler, and the extension means a draft can be written in the field it is destined for rather than pasted in later. Common jobs are drafting outreach and follow-up emails, answering customer reviews, expanding an outline into blog paragraphs, writing product descriptions for a catalogue and generating caption ideas for a campaign. Teams that already run a content management system, a store platform or a scheduler keep them and add Rytr at the drafting step; the API is the route for anyone who wants generation inside their own software.
Pricing
View plans-
Free
Free
- No cost on either billing cycle, no card required
- Generate 10k characters a month
- 40+ use cases
- 20+ tones of voice
- Chrome extension included
- 1 language
- No tone match and no plagiarism checks
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Unlimited
$7.50 per month
Per month on the annual plan; paying monthly costs more
- Everything in Free
- Unlimited generations each month
- 1 personalised tone of voice
- 50 plagiarism checks a month
- 1 language
- Character input limit doubled
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Premium
$24.16 per month
Per month on the annual plan; paying monthly costs more
- Everything in Unlimited
- 5 personal tones of voice
- 35+ languages
- 100 plagiarism checks a month
- Character input limit tripled
- Extra team seat $19 a month or $190 a year
Features
- Included: Brand voice training from samples
- Not included: Campaign and workflow automation
- Not included: SEO brief and keyword optimisation
- Not included: Bulk content generation
- Not included: Content repurposing across formats
- Included: Social post generation
- Not included: Image generation inside the editor
- Not included: CMS publishing integration
- Not included: Content calendar and scheduling
- Not included: Team roles and approval workflow
- Included: Prompt template library
- Not included: Content performance analytics
- Included: Multi-language content localisation
- Included: AI detection and originality check
- Not included: Company knowledge base for facts
- Included: Browser extension for content drafting
- Not included: Comments and collaborative editing
- Included: Content generation API
Additional Features
- My Voice brand tone matching
- Tone of voice sliders
- Copyscape plagiarism check
- Reword tool for matched passages
- Chrome browser extension
- Magic Command in-page prompting
- Custom Use-cases saved templates
- 40+ built-in use cases
Best for
- Freelance copywriters writing for several clients
- Ecommerce and local store owners writing their own listings
- Solo marketers producing ad and social variants
- People trying generative AI writing for the first time
- Small agencies drafting short-form copy at volume
- Developers adding text generation to their own app
- Writers who draft inside the browser rather than in a separate tool
Use cases
- Drafting marketing and outreach emails
- Writing replies to customer reviews
- Generating social post and caption ideas
- Expanding an outline into blog paragraphs
- Writing ad copy variants for a campaign
- Drafting website and landing page copy
- Writing product descriptions for a store listing
- Checking generated copy for duplication before publishing
- Rewording a passage that matched another page
- Matching a brand tone across new copy
- Producing the same short copy in another language
- Adding content generation to an internal tool through the API
Screenshots & Videos
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