Reply.io

Reply.io

by Reply.io • • Sales Engagement Software

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From $59/mo View plans

Reply.io is sales engagement software for outbound teams and agencies, with email, LinkedIn, call and SMS sequences, live B2B contact data and an AI SDR.

Reply.io carries an outbound sales team from a list of target accounts to booked meetings, with every touch scheduled ahead and able to stop once a prospect answers. ReplyApp Inc. builds it and has developed it since 2014. Inside the app it goes by Reply, and its tools share one login, one contact base and one set of reports. Reps stop switching between a mailbox, a LinkedIn tab, a dialer and a lead spreadsheet to run one campaign. Sequences hold email, LinkedIn, call, SMS, WhatsApp, task and Zapier steps on a timed schedule, with A/B variants on any email step. Templates live in Personal, Team and Library folders and fill contact variables at send time. MailToaster warms up each mailbox, ramp-up mode eases new accounts in, and the Health Checker tests SPF, DKIM and DMARC every week. In the Inbox, AI files replies under labels such as Interested, Not interested and Do not contact, and pauses contacts who are out of office. Data searches live LinkedIn-based B2B records and reveals emails and phone numbers, while Jason AI SDR writes whole sequences from a prompt and prospects in autopilot or copilot mode. Reply.io is built for SDR and BDR teams, founders who prospect for themselves, and agencies that run outreach for clients, under their own brand if they choose white label. Its purpose is outbound prospecting, so transactional email and pipeline management stay with other tools. Email Volume plans are priced by active contacts, with LinkedIn and calling bought as add-ons. Multichannel is sold per user with every channel included and a trial first, and Jason AI SDR has plans of its own, started through a demo. A rep's day begins on the Tasks page, where calls, LinkedIn actions and manual emails wait in order of due time. Contacts arrive from a CSV file, from a Salesforce, HubSpot or Pipedrive sync, or from a Data search, and Contact created or Contact updated triggers can move them into a sequence. Emails, calls and tasks then write back to the CRM record, so the account history stays where sales managers already look. A booking link backed by Google Calendar sits inside the email, which turns an interested reply into a meeting without a thread of back and forth. Reply.io suits a team that wants prospect data, multichannel sequences and an AI SDR working from the same contact list.

Pricing

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  • Email Volume

    $59 per month

    $49 a month billed annually; $59 billed monthly, at 1,000 active contacts

    • Priced by active contacts a month: 2,000 for $59 annually or $69 monthly; 5,000 for $89 or $99
    • 10,000 active contacts $159 annually or $179 monthly; 100,000 $899 or $999
    • 200,000, 300,000 and 500,000 active contacts are quoted by sales
    • Smaller contact tiers are listed per user; larger tiers include unlimited users
    • Unlimited mailboxes under a fair usage policy, unlimited emails, warm-up on every mailbox
    • 50 live data credits a month
    • LinkedIn automation add-on: $69 a month per account
    • Calls and SMS automation add-on: $29 a month per account
    • Each email account sends at most 400 emails a day on paid plans
  • Multichannel

    $99 per month

    $89 per user a month billed annually; $99 billed monthly

    • Email, LinkedIn, calls and SMS in one sequence, plus WhatsApp semi-automation and Zapier steps
    • Unlimited active contacts and unlimited emails
    • Mailboxes listed as 10 with annual billing and 5 with monthly billing
    • Extra mailboxes $29 a month each where the plan caps them
    • Team performance and channel efficiency reports, CSV export of stats
    • 50 live data credits a month
    • 14-day trial
    • Promotion in October 2026: 15% off the annual plan with code SCARY15 at sign-up, for a limited time; $89 a month annually otherwise
  • Jason AI SDR Starter

    $800 per month

    $500 a month billed annually; $800 billed monthly, at 1,000 active contacts

    • 2,000 active contacts $800 annually or $1,200 monthly; 3,000 $1,000 or $1,500
    • Unlimited users, mailboxes and warm-ups
    • Real-time B2B contacts and LinkedIn accounts included
    • AI personalization and intent signals, autopilot and copilot modes
    • Done-for-you deliverability and onboarding with a customer success manager
    • Started through a demo
  • Jason AI SDR Growth

    $2,500 per month

    $1,500 a month billed annually; $2,500 billed monthly, at 5,000 active contacts

    • 10,000 active contacts $3,000 annually or $5,000 monthly
    • Everything in Starter, plus white-glove onboarding, a Slack channel and custom playbooks
    • Started through a demo
  • Jason AI SDR Enterprise

    Custom pricing

    • Quoted at 25,000 and 50,000 active contacts
    • Everything in Growth, plus prompt engineering and CEO strategy calls

Features

  • Included: Multi-step outreach sequences
  • Included: Multichannel sequence steps
  • Included: Sequence A/B testing
  • Included: Email templates with merge fields
  • Included: Open, click and reply tracking
  • Included: Mailbox rotation and sending limits
  • Included: Mailbox warm-up
  • Included: Click-to-call inside sequences
  • Included: Meeting scheduling links
  • Included: Two-way CRM activity sync
  • Included: Prioritized daily task queue
  • Included: Automatic reply classification
  • Included: Sequence performance reporting
  • Included: Shared sequence library
  • Included: AI-written outreach drafts
  • Included: Trigger-based sequence enrollment
  • Included: Unsubscribe and do-not-contact handling
  • Included: Built-in B2B contact database

Additional Features

  • WhatsApp semi-automated sequence steps
  • Zapier steps inside a sequence
  • A/B variants on any email step
  • Templates in Personal, Team and Library folders
  • MailToaster mailbox warm-up
  • Ramp-up mode for new email accounts
  • Weekly Health Checker for SPF, DKIM and DMARC
  • Round-robin sending across connected mailboxes
  • AI reply categories in the Inbox
  • Automatic pause for out-of-office contacts
  • Tasks page for calls, LinkedIn, SMS and to-dos
  • Call recording with consent handling
  • Google Calendar booking link for emails
  • Prospect search with email and phone reveal
  • Jason AI SDR in autopilot and copilot modes
  • Whole sequence from one prompt with From magic
  • Contact created and Contact updated triggers
  • Contact sync with Salesforce, HubSpot and Pipedrive
  • Blacklisting by contact or domain
  • List-Unsubscribe header on outreach email
  • Team performance and channel efficiency reports
  • Team Edition shared sequences with roles
  • Outbound from Claude and Cursor through MCP
  • White label program for agencies

Best for

  • SDR and BDR teams prospecting by email, LinkedIn and phone
  • Founders who run their own outbound prospecting
  • Agencies running outreach for clients, including under their own brand
  • Sales teams on Salesforce, HubSpot or Pipedrive that want contacts synced both ways
  • High-volume senders who prefer paying by active contacts over paying per seat
  • Teams handing top-of-funnel prospecting to an AI SDR with guided onboarding
  • Outbound prospecting teams, not senders of transactional or product email

Use cases

  • Cold email outreach to a new market segment
  • Following up automatically until a prospect replies
  • Adding LinkedIn and call steps to an email sequence
  • Warming up new sending domains before a campaign
  • Finding emails and phone numbers for an ideal customer profile
  • Sorting replies into interested and not interested
  • Booking discovery calls from an outreach email
  • Logging outreach emails, calls and tasks in the CRM
  • Testing two versions of an email step against each other
  • Running an AI SDR on autopilot for top-of-funnel prospecting
  • Moving new or updated contacts into a sequence automatically
  • Spreading send volume across many mailboxes

Screenshots & Videos

Explore Reply.io in action

Reply Homepage With The Sales Ai Headline
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Reply Homepage With The Sales Ai Headline

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