Realize

Realize is Taboola's native advertising platform for performance marketers and agencies, buying in-feed placements on publisher sites by bid per click or view.

Realize places an advertiser's ads inside the recommendation feeds of publisher websites and apps, where they read as suggested content beside articles instead of banners. Taboola, Inc., the New York company behind those feeds, owns and runs it on its own site with a separate signup and help center. The platform is meant for advertisers who want to scale beyond search and social with outcomes they can measure. Planning, buying, tracking and reporting all happen in one Realize account. Ads are built in Create Ads, where the GenAI Ad Maker produces images through Text to Image and Image to Image. Its Help me write option drafts titles and descriptions from the landing page. Performance Video, a click-priced video format, is offered in beta. Bidding runs on Fixed Bid, Enhanced CPC or Maximize Conversions, which uses the SmartBid algorithm to pursue conversions reported by the Taboola Pixel or server-to-server postbacks. Targeting combines contextual targeting, Predictive Audiences, website audiences and campaign clickers retargeting, and Realize ID resolves identity on every campaign by default. For control, Brand Safety Pre-bid and campaign safety ratings screen supply, the by-site report adjusts bids or blocks sites, and Custom Report, Creative Bulk Upload, Bulk Edit and the Backstage API handle volume and data. Realize+ adds agentic advertising. Performance marketers, eCommerce advertisers and agencies are the core users, and the platform serves enterprise accounts as well as small and midsize businesses. A team opens an account through the signup at realize.com. Buying is an auction in which each advertiser sets a bid and pays per click or per thousand views, with no list price. Any account can pay by card through automatic billing, while monthly invoicing and prepayment run through a dedicated account manager. Typical campaigns promote eCommerce product pages, collect leads or drive app installs. App marketers pass conversions back from Adjust or AppsFlyer as server-to-server postbacks, and online stores can add the Taboola Pixel through Shopify or Google Tag Manager. Brands with verification requirements attach IAS, DoubleVerify or Adloox tags to measure impressions and viewability on each placement. Retargeting brings back readers who clicked an earlier ad, and the by-site report shows which publishers deserve a higher bid. Realize is the advertiser half of the Taboola network, built for teams that buy open web traffic against a conversion goal.