QuestionPro

QuestionPro is online survey software for market research, customer feedback and employee surveys, with a free plan and per-user annual tiers.

QuestionPro lets a team write a questionnaire, send it to respondents and read the answers as they arrive. The questionnaire, the send and the analysis all sit in one web application. The software is built and sold by QuestionPro Inc., which started in 2005 and is independent. The survey editor offers matrix, star rating, open-ended and rank order drag-and-drop questions, with branching, piping text, hidden questions and custom URL variables. Surveys start from the Survey Template Library, which includes a Net Promoter scoring model. They go out through the email tool with respondent tracking and reminders, SMS invitations, live links, QR code flyers or kiosk mode in the offline mobile app. Advanced randomization, quota management and multilingual surveys handle larger studies. Answers land in a real-time dashboard with multi-level filtering, crosstabs, text tagging and sentiment scores by theme, and export to Excel, CSV or SPSS. Market researchers use it for conjoint, MaxDiff and card sorting studies, and the Research Suite adds Communities and Audience for panel work. Customer experience teams turn to the Customer Experience module for intercept surveys on a website or app. HR teams use Employee Experience, marketed as Workforce, for 360 feedback, retention and workforce analytics. A solo analyst can run the survey tool alone and bring colleagues in as a research practice grows. A typical first project is a satisfaction or Net Promoter survey sent to a customer list. Field researchers gather answers in person through kiosk mode on the offline mobile app. Analysts move the data into Tableau or Power BI for reporting, and webhooks pass each completed response to another system. For an organization that surveys customers, staff and the market, QuestionPro keeps the three kinds of feedback with one vendor.