Quartile

Quartile, a retail media platform for ecommerce brands, automates ad bids on Amazon, Walmart, Instacart and Criteo, sold by demo with a dedicated account team.

Quartile manages a brand's sponsored ads across Amazon, Walmart, Instacart and other retailer networks, moving keyword bids by the hour toward return on ad spend goals. Quartile LLC builds and runs the platform; the company launched on Madison Avenue in 2018 and added Sidecar, a Google Ads optimization platform, in 2021. Every customer is paired with dedicated account support, so the software works as a tool and a managed service at once. The Amazon Sponsored Ads module builds single keyword campaigns and adjusts bids and placements every hour, using data from Amazon Marketing Stream. Users can add their own rules and set them to run on a schedule. Quartile for Amazon DSP brings Amazon's programmatic display data into the same portal. Quartile for Walmart Connect runs Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored Video campaigns with automated bidding. The Instacart and Criteo channels extend the same account to Instacart and to retailers such as Target, Best Buy, CVS, Costco and Nordstrom. Quartile suits ecommerce brands that sell through more than one retailer and want those ads run from one place. It has separate programs for small businesses and for mid-market and enterprise brands. A marketing team that prefers working with specialists to adjusting bids itself gets that by default. Brands that rely on Amazon deals can use Amazon promotion management to plan promotions alongside their advertising. The work it takes off a team is the repetitive tuning: keyword bids on Amazon every hour, Walmart Connect campaigns kept on target, and Google ads switched off when a listing loses the Buy Box. That last job belongs to the Google-to-Amazon service, which sends search shoppers to Amazon listings and restarts the ads once the Buy Box returns. Meta, Microsoft and ChatGPT ads are managed from the same platform, so social and search spend sit beside the retail channels. A brand opening a new retailer, such as Instacart, adds it to the account it already runs for Amazon instead of starting again with another tool.