Pendo

Pendo is a product analytics and digital adoption platform pairing usage data with in-app guides and NPS surveys, free for up to 500 monthly active users.

Pendo is a product analytics and digital adoption platform for teams that build or run software, and it answers one question: what do people actually do inside the application, and what should change because of it. Usage data, in-app guidance and user feedback sit in one place, so a product decision does not depend on stitching three tools together. Pendo is made by Pendo.io, Inc., an independent company in Raleigh, North Carolina. The same platform covers software sold to customers and software a company has deployed to its own staff. Product analytics auto-captures user interactions from the moment the snippet is installed, so pages and features can be tagged afterwards and still show history. Paths, funnels and workflows trace how people move through and across web and mobile applications, and session replay runs on the same data model, so a recording sits beside the behavior that raised the question. In-app guides deliver walkthroughs triggered by user behavior, time in app or a segment, and the same delivery carries NPS and CSAT surveys, in the product or by email. AI runs through the newer parts: Leo answers questions in plain language and surfaces adoption shifts in Pendo and in Slack, Pendo MCP Server opens the data to AI chat clients and development environments, Agent Analytics covers AI agents, Pendo Predict scores churn risk and Orchestrate coordinates journeys. Pendo suits product managers, product operations, customer success and digital adoption teams who need behavior data without waiting on engineering to instrument events. It fits software companies watching adoption of a release, and equally IT groups measuring whether software the business already bought is being used. Larger deployments are served by SSO and SAML sign-in, role based access and data governance controls. Pendo is bought as bundles scoped with a Pendo representative rather than from a price list, alongside a free tier for small applications. A product team opens Pendo to check whether a new feature landed, to build the onboarding tour that follows, and to read the survey responses the tour produced. Its segments are shared across analytics, guides and AI, so an audience defined once is reused everywhere. It works alongside the CRM, the data warehouse and the support desk an organisation already runs, and its MCP server hands the same product data to whichever AI client a team works in.