Optmyzr

Optmyzr is PPC management software for agencies and in-house teams running Google, Microsoft and Amazon Ads, with plans tiered by monthly ad spend.

Optmyzr runs the audits, alerts, rules and suggestions that keep a paid search account tuned, across every connected account at once. It replaces the spreadsheets and manual reviews behind routine optimization on Google Ads and Microsoft Ads. Optmyzr Inc., an independent company based in Mountain View, California, and incorporated on August 9, 2013, builds and sells it. Its founders have worked in paid search since 1998. It is sold under one login, with Optmyzr for Search, Optmyzr for Amazon Ads and Optmyzr for Social as its product lines. The All Accounts Dashboard gives a portfolio view of spend, budget pacing, alerts and audit scores, and budget alerts warn when an account is under or over pacing. The Account Structure Audit grades an account and lists the problems it finds. Negative Keyword Finder reads the search terms report and surfaces queries that spent without converting. A/B Testing for Ads pauses the losing ad in an ad group once the data is statistically significant. The URL Checker flags broken and redirecting landing pages, and the Display Placements Exclusion tool removes poor placements. The Rule Engine automates custom changes such as geo bid adjustments and Target CPA and Target ROAS changes. Report Designer and Report Scheduler build client reports, with product-level tables for Shopping, and deliver them by email on a schedule. Optmyzr Sidekick is the AI assistant inside the app, and the Premium plan adds an MCP connection for Claude, ChatGPT and other AI tools. Shopping Campaign Management and Performance Max optimizations cover ecommerce campaigns. The Auction Insights Visualizer charts an uploaded auction insights report against competitors. Optmyzr is built for PPC agencies managing many client accounts and for in-house paid search teams with too many accounts to optimize by hand. Ecommerce advertisers on Shopping, Performance Max and Amazon get the product and feed tools, with product-feed campaign automation and Optmyzr for Amazon Ads sold as add-ons. Agencies get scheduled client reporting and a white-label services offering beside the software. It is bought as a subscription tiered by monthly ad spend under management rather than by seats, on monthly or annual billing, and the trial starts without a card. Day to day it sits beside the Google Ads and Microsoft Ads interfaces, where audits run, negatives are added, budgets are watched and reports go out. It connects to Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads and Yahoo Japan Ads, reads Google Analytics 4, and on Premium exposes accounts to Claude and ChatGPT through MCP. The jobs it is hired for are the weekly audit, the negative keyword sweep, mid-month budget pacing and the client report that goes out without anyone exporting a CSV.