Opteo

Opteo is PPC management software that suggests Google Ads changes you review and push, for in-house advertisers and agencies, priced by accounts and ad spend.

Opteo reads a Google Ads account on a regular refresh cycle and turns what it finds into specific changes, which it calls Improvements. Each one is reviewed by the advertiser and pushed to the account only on approval. The aim is to take routine checking off a paid search team: wasted search terms, broken landing pages, drifting budgets and ad tests ready to call. Opteo Ltd builds and sells it from London as an independent company. Classify Search Term picks out queries that trigger ads but are not yet keywords or negatives. Improve Ad Creative flags the weaker ad once a test reaches statistical confidence, and Detect Errors checks landing pages for server errors and wrong destination URLs. Manage Shopping Ads adjusts item bids by profitability and keeps product groups in step with Google Merchant Center. Exclude Placement removes poor websites, YouTube channels and apps from Display and Performance Max. Around those sit Scorecard for audits, Budget Pacing in the Account Centre, Trends for metrics over time, and Account Groups with a Group Performance view. The tool suits businesses that run their own Google Ads and agencies that manage paid search for many clients. In-house marketers get a short list of changes to approve instead of hunting for problems in the Google Ads interface. Agencies use Account Groups to follow a set of client accounts together, and Reports to show clients the results. Each customer subscribes to a plan sized by linked accounts and monthly ad spend under management, not by seats. Self-serve plans start with a trial, and the largest spenders are quoted after a call. Work in Opteo starts in the Account Centre, where every linked account appears with its budget status. Budget Pacing sends email or Slack alerts when spend reaches its monthly target or looks set to miss it. Shopping advertisers keep Google Merchant Center connected so product groups stay current. Teams that also buy Microsoft Ads link those accounts to the same login. Opteo fits advertisers who want every change to their Google Ads checked and approved before it goes live.