LoyaltyLion

LoyaltyLion is loyalty program software for Shopify and Shopify Plus stores: points, referrals, VIP tiers and challenges, tied into Shopify POS and Klaviyo.

LoyaltyLion is loyalty program software for Shopify and Shopify Plus stores, built to turn first-time buyers into repeat customers. It is made and owned by LoyaltyLion Ltd, an independent company registered in England and Wales. The problem it solves is retention: a store pays to win a first order and then has nothing that brings the shopper back. LoyaltyLion gives that shopper points to earn, rewards to claim, a tier to reach and a friend to refer. Earning rules award points for purchases, account creation, birthdays, referrals, reviews and social follows. Rewards go beyond a discount code to free products and free delivery. An on-brand integrated loyalty page explains how to earn and redeem, and points on product pages show what each item is worth. VIP tiers give the best customers exclusive perks, and Loyalty Challenges set time-boxed tasks with a reward. Refer a Friend gives every customer a branded referral URL, with double points or free shipping for the referrer. Scheduled campaigns run double points weekends, and LoyaltyLion AI recommends the reward, discount and timing for the next one. Automated LoyaltyLion Flows chain triggers, conditions and delays. Shopify POS takes the program into physical locations, and Cross-Store Rewards let points earned at one brand be spent at an affiliated store. Loyalty Pass adds the card to Apple Wallet and Google Wallet, Multilingual loyalty localizes the widgets, and a Headless API supports custom storefronts. LoyaltyLion is built for retention and ecommerce managers at direct-to-consumer brands on Shopify. That runs from a first program to a Shopify Plus brand with several locations and markets. Multi-brand groups use it to share one program across sister stores, and brands with a headless storefront build on the API. It is bought as one platform with one login. A free plan and Classic suit stores starting out, Advanced adds VIP tiers and POS, and Plus adds LoyaltyLion AI and automated flows. Integrations are sold as an optional add-on on top of the chosen plan. LoyaltyLion runs inside the Shopify admin and storefront, with the loyalty page and the widget live on the store. Loyalty events flow to Klaviyo and Mailchimp, so a points balance, a new reward or a tier change can trigger an email or an SMS. Advanced Klaviyo Events push points, rewards and VIP tier data into personalized emails, and predictive analytics report retention, ROI, referrals and lifetime value. Typical jobs are rewarding a review, running a double points weekend before a launch, and taking loyalty to the till on Shopify POS. It sits beside Shopify POS, Klaviyo and Mailchimp as the retention layer of a Shopify store, with its SDKs and API clients public on GitHub.