Later Social

Later Social schedules posts across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube, with a Link in Bio page, social inbox and analytics.

Later Social is a social media scheduling and management product covering Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, Threads and Snapchat from one visual calendar, for solo creators and small teams who plan their posts ahead. It bundles a Link in Bio page into every plan. It is made by Later, the Boston company formed when Mavrck and Later united in 2024. The scheduling queue and social content calendar hold the plan, best time to post recommendations pick the slot, the AI post writer drafts the caption, and first comment scheduling posts the hashtags. A shared media library connects Dropbox and Canva, an Instagram grid preview shows how the feed will look, Instagram product tagging links posts to a shop, and TikTok and YouTube publishing send video to both. The unified social inbox brings Instagram and Facebook direct messages and Instagram, Facebook and TikTok comments into one place, post approval workflows route drafts through internal or client sign-off, and user-generated content collection gathers customer posts. Cross-network performance reports show the results, competitor benchmarking, brand health and mention tracking arrive with Social Listening on the top tier, and Meta Ads analytics read the boosts made in Ads Manager. Access Groups let an agency manage several client accounts. Later Social suits solo creators and casual schedulers on the Starter plan, small marketing teams that need approval workflows and a shared inbox on Growth, agencies managing several client accounts through Access Groups, and brands that want built-in competitor and brand-mention tracking on Scale without a sales contract. It is sold on the Starter, Growth and Scale tiers, billed monthly or annually and sized by users and social sets, with a trial and add-on social sets, users and AI credits available on Growth and Scale. The plan cards list every tier. In daily use Later Social schedules and queues a week of posts across several networks at once, hosts the Link in Bio page for Instagram and TikTok, answers Instagram and Facebook messages and comments from one inbox, routes draft posts through approval before they publish and tracks competitor posting activity and brand mentions. It sits beside Canva, Meta Ads Manager and the networks themselves rather than replacing them.