Later Social

Later Social schedules posts across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube, with a Link in Bio page, social inbox and analytics.

Later Social is a social media scheduling and management product covering Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, Threads and Snapchat from one visual calendar, for solo creators and small teams who plan their posts ahead. It bundles a Link in Bio page into every plan. It is made by Later, the Boston company formed when Mavrck and Later united in 2024. The scheduling queue and social content calendar hold the plan, best time to post recommendations pick the slot, the AI post writer drafts the caption, and first comment scheduling posts the hashtags. A shared media library connects Dropbox and Canva, an Instagram grid preview shows how the feed will look, Instagram product tagging links posts to a shop, and TikTok and YouTube publishing send video to both. The unified social inbox brings Instagram and Facebook direct messages and Instagram, Facebook and TikTok comments into one place, post approval workflows route drafts through internal or client sign-off, and user-generated content collection gathers customer posts. Cross-network performance reports show the results, competitor benchmarking, brand health and mention tracking arrive with Social Listening on the top tier, and Meta Ads analytics read the boosts made in Ads Manager. Access Groups let an agency manage several client accounts. Later Social suits solo creators and casual schedulers on the Starter plan, small marketing teams that need approval workflows and a shared inbox on Growth, agencies managing several client accounts through Access Groups, and brands that want built-in competitor and brand-mention tracking on Scale without a sales contract. Later Social is bought on the Starter, Growth or Scale tier, each sized by users and social sets on monthly or annual billing, with a trial to start and add-on social sets, users and AI credits available on Growth and Scale. A week of posts queued across several networks at once is the core job, and around it Later Social hosts the Link in Bio page for Instagram and TikTok, answers Instagram and Facebook messages and comments from one inbox, routes draft posts through approval before they publish and tracks competitor posting activity and brand mentions. Canva supplies the designs, Meta Ads Manager runs the boosts and the networks publish the posts; Later Social is the planning layer between them.