Kommo

Kommo is a messenger-based CRM for teams that sell in WhatsApp, Instagram and TikTok chats, with a pipeline, chatbots and AI tools on per-user plans.

Kommo collects the chats a business has with customers on messaging apps and follows each one through to a sale. Every incoming conversation becomes a lead on a pipeline board, so a WhatsApp reply and the deal it belongs to sit on the same record. Its maker, also called Kommo, traded as amoCRM until it renamed itself and the product in October 2022. The product runs in the browser and in the Kommo Mobile apps for iOS and Android. The pipeline board moves leads between stages by drag and drop, and digital pipeline triggers create a task, send an email, move a lead or call a webhook when a stage is reached. Salesbot and an AI agent answer first messages inside the chat. Kommo Copilot writes lead summaries, helps draft replies and finds hot leads with overdue tasks. Lead, contact and company records keep their history and link to each other, and duplicate control merges repeated entries. Webforms feed site visitors into the pipeline, connected mailboxes log email against contacts, and Google Calendar sync and booking pages handle appointments, while dashboards are built from custom widgets. The natural buyer is a team whose customers would rather message on WhatsApp, Instagram, TikTok, Messenger or Telegram than fill in a form or call. Base, Advanced and Pro are aimed at small, growing and mature teams in that order. Each step up raises the lead allowance and the monthly AI credits, adds AI and booking tools, and Pro lifts the limit on connected channels. Kommo is bought per user on a fixed subscription term rather than month to month, and larger organisations that need custom AI or extra security arrange an Enterprise setup with sales. Most of the work starts where a customer's message lands. A rep answers an Instagram direct message or a WhatsApp chat, the conversation opens as a lead, and a rule hands it to the right person by region, language or source. A clinic can send a scheduling link from the chat so the visit appears in Google Calendar, while an online store walks an order from inquiry to delivery on one board. Managers follow unanswered conversations, reply times and lead sources on the dashboard, and user roles decide who can view or edit each pipeline. Kommo fits a business whose sales begin as a message and have to end as a tracked deal.