HeyGen

HeyGen is an AI avatar video generator for marketers, trainers and creators, with video translation and a developer API, sold on monthly credit plans.

HeyGen turns a written script into a finished video presented by a lifelike digital person, so a message can go out without a camera, a studio or anyone on screen. The platform belongs to HeyGen Technology Inc., an independent company with offices in Los Angeles. One web workspace holds the editor, and the same account reaches Video Translator and the API. Teams use it in place of filmed presenters for marketing, training and sales video. Avatar IV animates stock presenters, a custom video avatar of the user or photo avatars made from one still image, speaking with AI voices or a cloned voice. Video Agent drafts a script and a storyboard from a prompt and takes follow-up instructions before anything renders. In the AI Studio editor a typed instruction cuts a section or reorders scenes, and deleting words from the transcript trims the matching footage. AI captions adds timed subtitles. Video Translator re-voices an existing recording in another language, keeping the speaker's voice and resyncing the lips. A screen recorder, ready-made templates, image-to-video animation, cinematic avatar shots with camera direction, brand kits and private share links round out the workspace. Solo creators and marketers who need a steady run of presenter videos are the core users. Learning and development teams build courses with it, and sales teams record outreach. Localisation teams carry one recording into many languages, and developers call the HeyGen API to render video inside their own products. Paid plans include a monthly allowance of credits spent across every feature, so heavier use means a larger credit tier rather than a different product. Individuals pick a creator plan, while teams take a Business plan with a base fee plus a charge per seat. Larger organisations agree Enterprise contracts, and a no-cost plan lets anyone try it without a card. A marketing team can write an ad script, generate several avatar versions and send a private link so colleagues comment on the draft before export. A training team narrates a new module once, then translates it with proofread scripts for staff in other regions. Product teams capture a walkthrough with the screen recorder and caption it for a product demo. HeyGen also connects to Slack, and coding assistants such as Claude Code and Cursor reach it over MCP. HeyGen fits teams whose videos are mostly one person explaining something to camera.