Gong is a revenue AI platform for sales teams that runs forecasting, outreach flows and coaching on one CRM-linked record, priced per user by custom quote.
Gong pulls a revenue team's emails, calendar meetings and calls into one record matched to the CRM opportunities they belong to. Forecasts, deal reviews, outreach and coaching then run from that shared record. The product is built and sold by Gong, a company founded in 2015 and based in San Francisco. The whole platform is sold as the Revenue AI OS. Every account starts with the Gong Foundation core license, and applications are added on top of it. Forecast Essentials covers pipeline review with Deal Boards, Account Boards, the AI Deal Reviewer, Win/Loss Insights and Deal Drivers. Gong Forecast adds forecast submission, Forecast Analytics, the AI Deal Predictor and the AI Revenue Predictor, which projects how a period will end. Gong Engage runs outreach flows of email, call and LinkedIn steps, with the Dialer and AI Composer drafts beside them. Gong Enable adds AI coaching and AI Trainer role-play, and the Data Cloud add-on exports the data to Snowflake, BigQuery or Databricks. The platform is built for sales, revenue operations and customer success teams that keep their pipeline in Salesforce, HubSpot or Microsoft Dynamics 365. Sales leaders use it to run the forecast call, frontline managers to inspect deals and coach, and reps to work their daily flows. A company buys the core license first and then chooses the applications each group needs, seat by seat. Licenses are priced per user, with a platform fee based on the number of users supported, and the terms arrive as a custom proposal after a demo. A typical week starts on forecast boards, where each rep's call rolls up to the manager and then to leadership. The AI Deal Monitor flags deals with no recent activity, too few contacts or a passed close date, so reviews open on the riskiest opportunities. Amounts, stages and close dates edited on a board write straight back to the CRM, and renewal boards give customer success a forecast of its own. Reps work their flow to-dos in due-date order, sending LinkedIn steps through LinkedIn Sales Navigator. Gong keeps the forecast call, the deal review and the next outreach step tied to what buyers said on calls and in email.
Features
- Included: Roll-up forecast submissions
- Included: AI forecast projections
- Not included: Manager overrides with history
- Included: Week-over-week pipeline changes
- Included: Historical forecast snapshots
- Included: Forecast accuracy reporting
- Included: Deal risk flags from activity data
- Not included: Scenario and what-if modeling
- Included: Multi-dimensional forecasts
- Included: Renewal and expansion forecasting
- Included: CRM write-back of forecast fields
- Included: Activity capture from email and calendar
- Not included: Pipeline hygiene rules
- Included: Quota attainment dashboards
- Included: Custom roll-up hierarchies
- Not included: Scheduled forecast exports
- Included: Deal inspection boards
- Included: Warehouse and BI connector
Additional Features
- AI Deal Predictor
- AI Revenue Predictor
- Forecast Analytics trend, change and accuracy reports
- Configurable forecast boards
- Deal Boards with per-deal drill-in
- Account Boards
- AI Deal Reviewer
- AI Deal Monitor deal warnings
Best for
- Sales leaders who run a weekly forecast call from the CRM pipeline
- Revenue operations teams that build forecast boards and team hierarchies
- Frontline sales managers who review deals and coach reps
- SDR and account executive teams running email, call and LinkedIn flows
- Customer success teams forecasting contract renewals
- Companies on Salesforce, HubSpot or Microsoft Dynamics 365
- Buyers who want forecasting, outreach and coaching under one contract
- Teams ready to buy through a demo and a custom proposal rather than a self-serve checkout
Use cases
- Submitting and rolling up the weekly forecast call
- Comparing each rep's forecast calls with actual results
- Spotting deals with no recent activity or a passed close date
- Running deal reviews from a board of open opportunities
- Forecasting upcoming contract renewals
- Tracking quota attainment on a dashboard
- Building outreach flows with call and LinkedIn steps
- Drafting follow-up emails from the context of a sales conversation
- Dialing prospects from a flow and logging the call automatically
- Adding new CRM leads to a flow automatically
- Coaching reps with AI role-play practice
- Exporting forecast and activity data to a data warehouse
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