Fullstory

Fullstory is a session replay and heatmap platform that records real web and mobile sessions, with a no-cost tier capped at 30,000 sessions a month.

Fullstory is a digital experience analytics platform that records what people do on a website or in a mobile app and turns those sessions into data a team can query. It is made by Fullstory, Inc., an Atlanta company that has sold the product under its own name since 2014. The gap it addresses is the one between knowing that a metric moved and seeing the clicks, taps and errors behind it. Its capture method, which the company calls Fullcapture, records interactions by default instead of asking a team to tag events one at a time. Session Replay plays back an individual visit, with Live Session Viewing, Tabbed Browsing and Session Summary Notes around it. Heatmaps, Scroll Maps, Click Maps and Conversion Maps show where attention and revenue land on a page. On the analytics side there are Funnels, Page Flow Analysis, Journeys, Retention Analysis, User Segmentation, Metrics and Segment Health, all readable from customizable dashboards. Sentiment Signals flags frustration such as rage clicks and dead clicks, Developer Tools exposes console and network detail beside a replay, and StoryAI answers questions about the captured data. Mobile Analytics covers iOS and Android apps, and Guides and Surveys puts in-product messages and feedback prompts in front of users. The product suits product managers, UX researchers, analysts and support teams at companies whose revenue depends on a web or mobile funnel, and retail, travel, financial services and gaming are among the sectors it names. It fits organizations that already run a warehouse or a BI tool and want the behavioral layer underneath those numbers. It is bought as one platform on a single login, and mobile capture, guides and surveys, multi-org management and StoryAI are priced on top of whichever plan a company chooses. Teams open Fullstory to work out why a checkout was abandoned, to reproduce a bug a customer reported, to compare how two segments move through a release, and to hand a support agent the session behind a ticket. It connects to the tools around it through a developer API, prebuilt integrations and the Fullstory MCP server, so captured behavior can reach a warehouse or be read by an agent. Fullstory groups the offer into three solution areas on its plans page, Analytics, Workforce and Anywhere, and Analytics is the area that carries session replay and heatmaps.