fraud0

fraud0 is ad fraud detection software that blocks fake clicks on Google, Meta and Microsoft Ads and files Google Ads refund claims for a success fee.

fraud0 recovers money that advertisers paid for clicks and impressions produced by bots, fake users and billing errors. Ad platforms charge for that traffic, and analytics tools count it as real visits, so the loss rarely shows in a report. The product audits billing errors, invalid traffic and policy violations, then prepares refund claims with the evidence attached. It comes from fraud0 GmbH, an independent company in Munich, Germany, which sells it under its own name. Paid Marketing Protection watches traffic from Google, Meta and Microsoft Ads, detects bots and fake clicks, and sets up IP blocking and negative audiences on the ad platforms. It also stops retargeting pixels from firing when a bot visits the site. Session evidence such as behavioral anomalies, IP and device patterns and timestamps feeds the refund engine, which submits requests to Google on the customer's behalf. Data Protection connects to Google Analytics and shows the traffic mix by channel with invalid visits counted apart. In-Ad CPM Protection is a tag placed in the ad creative inside a DSP, exposing impressions served to bots, MFA sites and low-quality placements. Affiliate Protection flags fake signups and false conversions, and Form Fill Protection hides or blocks forms when a bot is detected. Performance marketers and in-house paid media teams are the main users, especially where most of the budget runs through Google Ads. Companies that collect leads through website forms, pay affiliates per conversion or buy programmatic display find those modules on the Enterprise plan. Marketing agencies use it to audit the ad spend of their clients. It is sold as a monthly or annual subscription in tiers set by website sessions, plus a success fee taken as a share of the spend each refund recovers. Larger sites move to an Enterprise quote arranged with a data expert. Setup means placing a JavaScript tag on the website and connecting Google Ads. From there the engine handles detection, analysis and refund case generation. A typical month means reviewing which channels carried invalid traffic, letting the IP and audience exclusions update, and watching the refund claims progress. Lead teams keep fake submissions out of the CRM, and affiliate managers see which conversions were faked. Analysts compare the cleaned figures in Google Analytics with what the ad platforms report, so budget decisions rest on human traffic.