Fraud Blocker
by Fraud Blocker • • Ad Fraud Detection Software
Fraud Blocker is click fraud protection software for Google Ads and Meta Ads, for advertisers and agencies, priced by the volume of ad clicks it checks.
Fraud Blocker watches the clicks on paid search and social ads and stops visitors who were never going to buy, such as bots, competitors and click farms, from reaching those ads again. Each blocked visitor drops out of future delivery, so the budget goes to people who can become customers. The product comes from Fraud Blocker LLC, which has built it since 2019. It integrates directly with Google Ads and Meta Ads. A tracking code on the website records every ad click and scores the visitor on device fingerprint, mouse movement, VPN and Tor use, data center origin and click history. The Fraud Score dashboard turns this into a threat level per domain and splits blocked traffic by type, such as excessive clicks, risky locations and Risky Device. Flagged IP addresses go into the IP exclusions of the connected Google Ads account, and on Meta they become a Custom Audience excluded from campaigns. AI-Powered Detection adds a model-based layer, and AI Research answers questions about clicks and fingerprints in plain language. Email Verification checks addresses as they are typed into lead forms and can block fake signups on the spot. Fraud Blocker fits advertisers whose paid traffic runs mainly through Google search and Meta, from a business with one website to an agency handling dozens of client domains. Agencies see every domain in one place and can give each client access to its own sites only. Lead generation teams get the most from pairing click scoring with form verification. Plans are sized by the number of ad clicks checked each month, with more websites, team members and data retention at each step up. It is bought month to month without a contract, and a quarterly or annual commitment lowers the rate. Daily work starts with the threat level and the blocked fraud types, then a look at any IP a client says was blocked by mistake. The Block/Allow List keeps chosen IPs, emails and domains always blocked or always allowed, and each automatic block shows the reason behind it. Search advertisers rely on the automatic Google Ads exclusions, while teams buying on a DSP download the blocked IP list and import it there by hand. The tracking code installs on sites built with WordPress, Elementor, Shopify or Wix, so a pay-per-click manager can protect a campaign without waiting on a developer.
Pricing
View plans-
Standard
$79 per month
$79 a month billed monthly; $70 a month billed quarterly; $63 a month billed annually
- 5,000 ad clicks
- 1 website
- 3 team members
- 90-day data retention
- Fully customizable blocking rules
- Email verification not included on this tier
- 7-day trial, no contract, cancel anytime
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Pro
$99 per month
$99 a month billed monthly; $87 a month billed quarterly; $79 a month billed annually, at 10,000 ad clicks
- 10,000 ad clicks
- 5 websites
- 10 team members
- 50 email verifications
- AI-Powered Detection
- 90-day data retention
- Fully customizable blocking rules
- Higher volumes billed monthly, $119 at 25,000 ad clicks with 50 websites and 125 email verifications, $169 at 50,000 and $249 at 100,000
- 7-day trial, no contract, cancel anytime
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Enterprise
$489 per month
From $489 a month billed monthly; from $429 billed quarterly; from $389 billed annually; through sales
- 250,000 ad clicks and above
- Unlimited websites
- Unlimited team members
- 12-month data retention
- AI-Powered Detection
- Fully customizable blocking rules
- Billed monthly, $829 at 500,000 ad clicks, $1,099 at 1,000,000 and $2,499 at 3,000,000
- Rates beyond 3,000,000 ad clicks on request
Features
- Included: Click fraud detection for search ads
- Included: Automated IP exclusion sync
- Included: Paid social fraud protection
- Not included: Pre-bid invalid traffic blocking
- Included: Device fingerprint and behavior analysis
- Included: Click farm and VPN detection
- Not included: Mobile install fraud detection
- Not included: Affiliate and lead fraud detection
- Not included: Refund claim documentation
- Included: Allowlist and review of blocked users
- Not included: Bot blocking on landing pages
- Included: Form and lead validation
- Not included: Fraud reports by campaign and keyword
- Not included: Accredited invalid traffic detection
- Not included: Invalid traffic alerts
- Included: Multiple protected domains per account
- Included: Pricing by protected traffic volume
Additional Features
- Fraud Score dashboard with threat level
- Blocked fraud type breakdown by click reason
- Automatic IP exclusions in Google Ads
- Meta Ads Custom Audience exclusions
- AI-Powered Detection on Pro and Enterprise
- AI Research questions over click and fingerprint data
- Device fingerprinting with Risky Device flag
- Mouse movement tracking
Best for
- Advertisers whose paid traffic runs mainly through Google and Meta
- Google Ads search advertisers losing budget to repeat clicks
- Lead generation advertisers who want fake emails stopped at the form
- Agencies watching several client domains from one login
- Small businesses protecting one website on a modest click volume
- Marketers who want protection set up without a developer
- Teams that prefer month-to-month billing without a contract
Use cases
- Blocking competitor and repeat clicks on Google search ads
- Excluding bot and click farm IPs from Google Ads automatically
- Keeping flagged users out of Meta Ads campaigns
- Verifying email addresses on lead forms as they are typed
- Spotting VPN, Tor and data center traffic on paid clicks
- Reviewing why an IP was blocked and allowing it back
- Asking AI Research questions about device fingerprints
- Comparing fraud scores across client domains for an agency
- Importing blocked IPs into a DSP or other channel by hand
- Blocking clicks from risky locations with geo rules
Screenshots & Videos
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