Fotor combines AI image generation with a photo and design editor, built by Everimaging for marketers and small shops, on one credit balance across many models.
Fotor takes a prompt or a photo upload and produces marketing images, then edits them in the same workspace. Everimaging Ltd., a visual-content company founded in 2009, owns it and does business under the Fotor name. The gap it closes lies between a raw AI render and an asset a shop can post. A product shot needs a clean background, a banner needs the right frame, and a poster needs a layout, so generation, retouching and design sit behind one account. The AI Image Generator covers text to image and image to image, steered by style presets or Multi-Image Reference Fusion. Midjourney, FLUX, Seedream, Ideogram and other models run from its prompt box, and a reference photo keeps a face or outfit consistent. AI Inpainting adds, removes or replaces objects, while the AI Image Extender outpaints a picture into vertical, widescreen or square frames. The Image Upscaler restores detail at higher resolution, the Background Remover cuts out a subject, and AI Batch Edit swaps backgrounds across many photos. Around them sit a photo editor, a template-based design editor with Brand Kits, AI video models, an AI Agent chat and the My Creation gallery. Marketers, online shops and small teams that make product photos, social graphics and posters get the AI and the editor in one place. People who want to try many image and video models without a separate account for each are the other natural audience. A typical week includes cutting products onto clean backgrounds for store listings and stretching a square shot into a vertical frame for Instagram Reels. Campaign images often start on several models side by side, and the strongest one is finished in the design editor with the team's Brand Kit. Work happens in the browser or in the apps for iOS, Android, Windows and Mac. Developers call the Fotor API to automate text to image at scale, or embed the Photo Editor SDK in their own app. That makes Fotor a daily tool for a shop owner who needs a listing photo, a sale banner and a team headshot from one login.
Pricing
View plans-
Basic
Free
- Free forever
- Limited free credits
- 1 concurrent generation and 50 AI Agent chats
- Some effects and templates carry a watermark unless the account is on Pro or Pro+
- The AI Image Generator can be tried without signing up
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Pro
$8.99 per month
US$8.99 a month billed monthly; US$3.33 a month billed annually (US$39.99 a year)
- Fixed 100 credits a month (1200 a year on annual billing); heavier models use more credits per generation
- 10 concurrent generations
- 2GB cloud storage and device sync
- AI Batch Edit for background removal and replacement
- Multiple Brand Kits
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Pro+
$19.99 per month
US$19.99 a month billed monthly; US$5.24 a month billed annually (US$62.99 a year)
- Annual figure is a 30% off promotional rate, against US$7.49 a month before the discount
- Fixed 300 credits a month (3600 a year on annual billing)
- 30 concurrent generations, 4,000 AI Agent chats and 5 AI Agent tasks
- 100GB cloud storage and device sync
- AI Batch Edit and multiple Brand Kits
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Max
$39.99 per month
US$39.99 a month billed monthly; US$11.19 a month billed annually (US$134.32 a year)
- Annual figure is a 30% off Special Offer, against US$15.99 a month before the discount
- 1000 credits a month at the base level (12000 a year on annual billing)
- Credit slider from 1k to 50k credits a month
- 50 concurrent generations
- AI Batch Edit and multiple Brand Kits
Features
- Included: Text-to-image generation
- Included: Image-to-image transformation
- Included: Inpainting and generative fill
- Included: Outpainting canvas extension
- Included: Image upscaling and enhancement
- Included: Background removal
- Not included: Negative prompt control
- Not included: Seed and reproducibility control
- Included: Style presets and reference images
- Not included: Custom model or LoRA training
- Included: Batch image generation
- Included: Commercial use rights on paid plans
- Not included: Content credentials or watermarking
- Included: Aspect ratio and resolution presets
- Included: Image generation API
- Included: Prompt history and asset gallery
- Included: Face and character consistency
- Not included: Adult content filtering
Additional Features
- AI Image Generator for text to image
- Image to image from sketches and references
- 170+ style presets
- Multi-Image Reference Fusion with up to 8 references
- Reference photo lock for faces and outfits
- AI Inpainting
- AI Image Extender outpainting
- Image Upscaler up to 4x
Best for
- marketers producing social graphics and ad visuals
- online shops cutting product photos onto clean backgrounds
- small teams wanting AI generation and a design editor in one account
- users comparing many image and video models on one credit balance
- creators making vertical images for Instagram Reels and TikTok
- developers automating text to image through an API
- professionals needing AI headshots without a photo shoot
Use cases
- removing and replacing product photo backgrounds in batches
- generating campaign images from a text prompt
- turning a rough sketch into a polished rendering
- extending a square photo into a vertical frame
- upscaling a low-resolution image to HD
- adding or removing objects with inpainting
- keeping one character consistent across a series
- designing posters from templates
- applying a Brand Kit to social designs
- creating AI headshots for a team page
- generating short AI video clips
- automating image generation from an app through the API
Screenshots & Videos
Explore Fotor in action
User Reviews
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